With more than 75 million registered users in more than 200 countries, Animal Jam is an online playground for kids to explore and learn more about the natural world around them. Latin America is one of the game's fastest-growing regions with 9.5 million total registered users to date. In particular, the game has exponentially increased in popularity in Brazil, reaching a 550% user growth in the last two years.
With the game continuing to make strides, Exim Brasil will work directly with Peeko, who handles worldwide licensing rights for the brand, to bring partners on board to enhance the Animal Jam experience for kids and parents in Brazil through new children's products.
"Our Animal Jam players in Brazil are extremely engaged, spending an average of 75 minutes playing the game every day. Their excitement about animals and the natural world is extraordinary, which is why we're always looking for new ways to let our fans explore their passions," said Clark Stacey, CEO of WildWorks. "We're thrilled to welcome Exim Brasil to the team as we expand our licensing program in Brazil and work to bring kids more of what they love."
"Working with WildWorks and Peeko to build a licensing program for Animal Jam in the Brazilian territory is quite exciting for Exim Brazil, as consumers in our market have shown this incredible level of engagement already. We are very selective when incorporating new brands to our portfolio and Animal Jam not only fits extremely well in it, but also offers a great opportunity for licensed products outside the online game universe," said Celso Rafael, partner of Exim Brasil. "Game players are asking for products such as back to school and stationary, apparel, footwear and accessories, toys and promotions among other categories, and we expect to make them available in the upcoming months, helping the brand to consolidate and continue to grow in our territory."
To learn more about Animal Jam, visit www.animaljam.com.
WildWorks is an interactive entertainment company that creates super fun games for kids. Its audience expertise, brilliant game design, and dedication to ethical online commerce ensures that both parents and kids feel happy and safe during playtime. A kid's attention is a terrible thing to waste, which is why WildWorks is committed to constantly innovating new ways to educate and delight through purposeful play. For more information, please visit www.wildworks.com.
Peeko creates and manages brands for entertainment and consumer products. They work happily in their studio tucked under the bright blue skies and mountains of Salt Lake City. For more information on Peeko, visit www.thepeeko.com.
About Exim Brasil:
Exim Brasil, leading company in the marketing and licensing segments in the Brazilian territory, has been operating for over 30 years in the market representing some of the most important players within their industries in the consumer products business, as well as in content generation and brand building initiatives. Some long time partners include Iconix Group, more specifically for Strawberry Shortcake, Universal Pictures (Despicable Me/Minions, Fast & Furious, The Secret Life of Pets, Woody Woodpecker, and Jurassic World), General Motors (Camaro, Corvette, among others), Brazilian artist Romero Britto, and the worldwide known icons from the digital universe: emoji®.
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