Wiley Announces New Series of Facebook Guides

SAN FRANCISCO, July 21 /PRNewswire-FirstCall/ -- Launched in February 2004, Facebook® has since grown to more than 500 million active users worldwide and become the largest social networking service on the Internet. Originally embraced by younger users, it now is popular with users of all ages who have found it a valuable tool for connecting with relatives and reconnecting with old friends, former colleagues, and fellow alumni.  Plus, it is central to online marketing campaigns for businesses both large and small. The world is on Facebook and now Wiley Publishing, Inc. is releasing a brand new series of books to help users get more out of it: The Facebook Guides.  

Launching with THE FACEBOOK GUIDE FOR PEOPLE OVER 50 (ISBN: 9780470875179; November 2010) and following up with THE FACEBOOK GUIDE TO SMALL BUSINESS MARKETING (ISBN: 9780470875209; December 2010) and THE FACEBOOK GUIDE FOR PARENTS (ISBN: 9780470875193; January 2011) there are three titles planned for launch.

"We are very excited to be working with Facebook on this new series.  With these books, Wiley and Facebook will be making social networking and small business marketing easier and safer than ever before," said Barry Pruett, Executive Publisher at Wiley.

"Facebook helps people everywhere more easily connect and share," said Jonathan Ehrlich, director of consumer marketing at Facebook. "Through these guides, we look forward to even more people discovering the benefits that sharing online can bring in their lives,"

Each book is full-color throughout, delivering a look and feel that's similar to Facebook itself and modeled after the service's well-recognized user interface. Sidebars highlight insider and time-tested suggestions for ways users can maximize their experiences.  Additionally, Note and Caution icons further guide readers through the best practices and common pitfalls of social networking via Facebook.  The entire series features quotes from the Facebook community, and the authors are directly working with Facebook's staff to get the latest and most accurate information on new products and features of the service.

The lead off title, THE FACEBOOK GUIDE FOR PEOPLE OVER 50, introduces readers over 50 to the world of Facebook. Using clear direction, the book guides adults through setting up a profile, finding and making friends, and taking advantage of all of Facebook's features. Packed with insider tips and proven best practices, this book will get people over 50 connected and enjoying the world of Facebook.  

The follow-up title, THE FACEBOOK GUIDE TO SMALL BUSINESS MARKETING, offers small and local business ideas on how to attract customers through Facebook.  It guides readers through creating a business profile, presenting information in the most appealing and useful way possible, and taking advantage of all of Facebook's marketing features. Packed with insider tips and proven best practices, this book will help any small business harness the worldwide marketing potential of Facebook.

The next title, THE FACEBOOK GUIDE FOR PARENTS, brings parents up to speed with the best advice on how to protect their children online, how to discuss appropriate Facebook use with their teens, and how to enjoy Facebook both as a parent and an individual without jeopardizing either role. This title is written by an expert parent of eight who speaks, blogs, and advises eager parents both experienced with and new to Facebook.

The Facebook Guide series shares the in and outs behind the world's most popular social networking service. For both beginners and professionals, this series guides readers through hands on step-by-step processes and best practices. The series has a book for anyone with an interest in Facebook that wants to get started or take their experience to a higher level.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

SOURCE Wiley