COSHOCTON, Ohio, March 10, 2017 /PRNewswire/ -- Off the back of a year of record growth, Wiley's Finest™ Wild Alaskan Fish Oil announces the launch of a new product, Vitamin K2, which combines concentrated EPA and DHA Omega-3 with another scientifically validated ingredient - MenaQ7® Vitamin K2. This clinically proven and patented form of Vitamin K2 is the first and only to be recognized in human clinical trials to support bone and cardiovascular health.
The new product combines both 500mg of concentrated EPA and DHA Omega-3 from Alaska Pollock Fish Oil with a meaningful dosage of 80mcg MenaQ7® K2 per serving; this is the most bioavailable and bioactive Vitamin K2, and the only form shown to be effective at just 45mcg per day.
"By including MenaQ7® K2 again in their latest product offering, we applaud Wiley's Finest™ for acknowledging that MenaQ7® K2 deficiency may afflict the majority of Western populations," said Eric Anderson, senior vice president of global sales and marketing with NattoPharma, the leader in vitamin K2 research and development. "Clinical studies show that Vitamin K2 is an under-consumed nutrient that is very difficult to obtain from whole foods; it is an excellent combination with supplemental EPA and DHA Omega-3 to support heart and circulatory health."
"Playing off the fact that Vitamin K2 is both a key nutrient in this formula and the name of the second highest mountain on earth, we decided to launch this product with the campaign theme of 'Climb the Peak of Health'. We felt it would be a fun and inspirational way to engage our valued customers and encourage them to rise to the heights of good health," explained Wiley's Finest™ CEO, Sam Wiley.
Wiley's Finest™ Vitamin K2 product is the second product that has been launched with the MenaQ7® K2 ingredient, with an award-winning kids liquid formula called Beginner's DHA launched a year ago. In addition to being the first commercially available formula of its type for children in the natural foods channel, it was recently cited as one of the top five nutrition trends by NUTRA-ingredients at ExpoWest, 2016.
The new formula is Contents Tested and Certified by NSF International; this continues Wiley's Finest's commitment to exceptional quality as the only full line of Omega-3 Fish Oil supplements that are NSF certified. NSF certification ensures that products meet the dose claimed on their label and are safe from environmental contaminants. Furthermore, each Fish Oil supplement is certified by the Marine Stewardship Council to prove that the wild fish source is sustainably and responsibly caught,. For more information on these certifications, visit www.nsf.org and www.msc.org.
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SOURCE Wiley's Finest