Will Kitty Play With It?

ST. LOUIS, Feb. 19, 2013 /PRNewswire/ -- For cats, favorite toys sometimes start out as regular household items for humans, from crumpled paper to bottle caps. Friskies wants to hear and see all about the funny things cats play with, or don't, and therefore created its first game show for cats to help find out. Friskies introduces "Will Kitty Play With It?," and invites cats at home to play along.

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Friskies releases new episodes of "Will Kitty Play With It?" each week for the next several weeks on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. Once the box has been lifted, suspense builds as the item is revealed and described in detail before the big question, and moment of truth: "Will Kitty Play With It?"

Items featured for consideration include a red plastic cup, a toothpaste cap, a parking ticket, and more.  Fans of the Friskies Facebook page may have opportunities to vote for items to be featured, and make predictions about whether or not the cat will play with the item during the show.

Fans also may have opportunities to receive their very own home versions of the game – complete with cardboard reveal box, string and a few items to get started. Friskies wants to see the fun cats and owners create. Fans are encouraged to film the fun and post their home videos on the Friskies Facebook page to see if cats everywhere play with the same items as the cats on the game show – or not. Fans can tag their videos and comments with #willkittyplay and upload to Twitter @Friskies, or Friskies Facebook.

"Cats use their creativity, curiosity and imaginations to make just about any household item into a toy," said Shawn Brain, Friskies assistant brand manager.  "We created 'Will Kitty Play With It' to have some fun encouraging people to be more adventurous with playtime. We look forward to seeing videos shared on our Facebook page from people who reimagined everyday items as fun new toys with their cats."

DIY Homemade Cat Toys on Pinterest

To keep the creativity flowing, and to inspire even more playtime possibilities, Friskies introduces "DIY Homemade Cat Toys," a series of simple craft-style cat toy projects. Just about anyone can make Friskies' DIY Cat Toys using household items that otherwise may wind up in the recycle bin, like milk jug rings and cardboard tubes. Simple step-by-step instructions with how-to photos are printable...and pinnable! Find and share instructions for the Irresistiball, Knotty Spider, Playmaker and Canalot castle on the DIY Homemade CatToys board on Friskies new Pinterest page at http://pinterest.com/friskies/diy-homemade-cat-toys/.

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestle Purina PetCare, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle S.A. – the world's largest food company. All trademarks are owned by Societe des Produits Nestle S.A. or used with permission.

SOURCE Friskies