will.i.am Announces i.amPULS, World's First Untethered Smartband Wearable Device at Dreamforce 2014

Fashionology Becomes Reality Through i.am+

Oct 15, 2014, 21:51 ET from i.am+

SAN FRANCISCO, Oct. 15, 2014 /PRNewswire/ -- Musician, philanthropist, entrepreneur, and Founder of i.am+™ will.i.am tonight unveiled his new smartband wearable device, i.amPULS, at the i.am+ keynote presentation during Dreamforce 2014.

The industry-first PULS wearable is untethered and has the ability to make/receive calls and operates independently of any smartphone, whereas most wearables use Bluetooth and require close proximity to a smartphone.

In an interactive showcase that featured music, video, imagery, poetry, and a fashion runway show, will.i.am demonstrated the i.amPULS smartband is truly the industry's first standalone communications device. 

A host of CEOs and industry icons in the worlds of fashion, entertainment, technology and enterprise joined will.i.am on stage to lend their support including:

  • Jeff Bradley - AT&T
  • Nina Bibby – O2
  • Jack Dangermond – ESRI
  • Ankur Jain – Humin
  • Paul Ricci – Nuance
  • Marc Benioff – Salesforce
  • Yuval Mor – Beyond Verbal
  • André Leon Talley - Former American editor-at-large for Vogue magazine
  • DB (Dondriall Brooks) - Donamatrix
  • Cynthia Erenas, AP student, i.am College Track after-school tutoring program Roosevelt High School, Los Angeles, CA

"i.amPULS represents digital freedom, individuality, intelligence and the intersection where fashion and technical innovation meet," said will.i.am.  "I'm honored to share my vision for the PULS with this global audience."

PULS features an intelligent personal assistant "AneedA" powered by Nuance Communications.  Developed with a "voice first, touch second" functionality, AneedA is an intuitive personal assistant that takes dictation for texts and emails, plays music, posts to social media, queues maps and a fitness app, schedules appointments, make calls, and more. 

About i.am+
Founded by musician and entrepreneur will.i.am, i.am+ is a entrepreneurial entity nurturing powerful and developing technology into products and ideas driven by innovation. i.am+ is positioned at the intersection of pop-tech and fashionology. i.am+ is a way of life, a culture that empowers and inspires.

To view a replay of will.i.am's Keynote speech at Dreamforce 2014, go to http://www.salesforce.com/dreamforce/DF14/videos.jsp

To receive more information about i.amPULS, go to www.iampuls.com

Rogers & Cowan for i.am+
Tara Moore, 212.878.5072, tmoore@rogersandcowan.com
Sallie Olmsted, 310.854.8124, solmsted@rogersandcowan.com

SOURCE i.am+