Williamson-Dickie Mfg. Co. Signs New Juniors Apparel License

FORT WORTH, Texas, Oct. 30, 2014 /PRNewswire/ -- Williamson-Dickie Mfg. Co. today announced a new licensing agreement with Jerry Leigh of California to become the exclusive licensee for Dickies Girl juniors' apparel. This most recent addition to Dickies' extensive portfolio of licensees allows the leading global work wear brand to deliver a broad spectrum of work wear and work-inspired lines, including men's, women's, juniors' and kids' apparel; bags; footwear; belts; socks; medical wear; headwear; and sunglasses.  Products under the juniors' license will include work and fashion tops, bottoms, and outerwear; plus juniors' underwear, sleepwear, and loungewear.

"The juniors' category is important to Dickies because we're able to provide a versatile apparel solution with on-trend fit and style offerings to meet consumer needs, be it on-the-job in the service industry or for every day wearing occasions," said Dickies Senior Vice President of Licensing and Marketing Michael Penn. "Jerry Leigh has over 50 years of high-level design, manufacturing, and retail experience in the apparel industry.  We're excited to have them strengthen our juniors' replenishment programs while re-establishing the brand in juniors' seasonal fashion."

"Dickies has a rich and storied history and Jerry Leigh is thrilled to be involved with this revered brand," said Andrew Leigh, president and CEO of Jerry Leigh. "We are excited to have been selected to grow and update the Dickies Girl pants and tops business. We also look forward to supporting the category with fashion items to wear in social settings." 

Design, production, and sales of Dickies Girl apparel will begin immediately.

About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

About Jerry Leigh
Jerry Leigh is a leading design, manufacturing and brand management firm, servicing the nation's top retailers through a wide range of brands and licenses. With headquarters in Los Angeles, satellite offices in New York City and Orlando, and state of the art manufacturing operations in Guatemala and Shanghai, the company's 1000+ associates are dedicated to serving the needs of their brand and retail partners.  Jerry Leigh distributes at all tiers of distribution, from boutiques to mass market, and manufactures apparel that reflects consumer lifestyles.  For more information, please visit www.jerryleigh.com.

SOURCE Williamson-Dickie Mfg. Co.

Related Links

http://www.williamsondickie.com