WATERLOO, ON, March 26, 2012 /PRNewswire/ - Brick Brewing Co. Limited (TSX: BRB) announced today that all beer drinkers in Ontario have a chance to win a brand new, 2012 Jeep Wrangler Sport valued at over $26,000. All you have to do is pick up a specially marked two-four of Laker Lager, enter the personal identification number (PIN) online at makeralaker.com or scan the QR code found on the game card or case. As an extra thank you to Laker drinkers, inside all Laker two-fours is a delicious free tall can.
"Our Laker drinkers appreciate all the outdoor recreation Ontario's lakes, rivers and backcountry have to offer. So this year we're giving away a Jeep Wrangler Sport so they can enjoy it even more." offered Sean Dennis, Director of Marketing, Brick Brewing Co. Limited. "Some lucky Laker drinker is going to be driving to their favourite fishing spot, camp or cabin in style this summer. It's just another way for us to say thank you to all the beer drinkers in Ontario who have helped make Laker so popular in its home province."
Four finalists will be drawn from all entries and invited to an event to select and announce the winner of the grand prize. "It's our goal to make Laker the best beer offer in Ontario." said George Croft, President and CEO, Brick Brewing. "Laker drinkers who have supported us will get Laker Lager 24 packs at the lowest legal price, along with a free tall can inside every promotional bonus pack and a chance at winning a 2012 Jeep Wrangler Sport. This really is the best beer offer there is in Ontario."
Brick Brewing will be supporting the promotion with an Ontario-based campaign that includes radio, print, billboard, transit shelter ads, on-line support and retail displays at The Beer Store. The contest ends on May 25th, 2012. No Purchase Necessary. All contest details can be found at makeralaker.com.
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
SOURCE Brick Brewing Co. Limited
Image with caption: "Win a Jeep Wrangler (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20120326_C7686_PHOTO_EN_11540.jpg