WinBuyer Onsite Comparative Pricing (OCP) Application Lifts Holiday Sales for Participating Online Retailers

TEL AVIV, Israel, Feb. 10 /PRNewswire/ -- WinBuyer, the leading provider of Onsite Comparative Pricing (OCP) solutions, today announces results of their holiday study: Ecommerce retailers that provide their customers with Onsite Comparative Pricing are experiencing a sales lift.

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According to WinBuyer's research among selected online retailers, those retailers that provided their online shoppers with the Onsite Comparative Pricing application experienced increases in conversions and average order value as well as a 5%+ lift in total website revenue after adding WinBuyer's application. For more details from WinBuyer's study, please click here:  http://winbuyercorp.com/files/Case_Study_OCP_Web.pdf

"Let's face it, as much as we all focus on providing a fantastic experience and great customer service, when purchasing a commoditized product, customers will price compare. While they may give preference to a trusted e-tailer, if the lure of a good price is too great, the lower priced store will win the sale 90% of the time. Onsite Comparison Pricing keeps the customer engaged right there, on our site, building trust and proving to them that when we say 'price promise' we mean it. In testing, we've seen a significant jump in conversions for products with Onsite Comparison Pricing enabled," said Rob Levy, CEO, Electric Shopping (www.electricshopping.com). "2009 has been a tough year for retailers and customers alike, but by adding Onsite Comparison Pricing to our conversion toolset, electricshopping.com has seen a larger than expected revenue lift in the 4th quarter."

The WinBuyer Onsite Comparative Pricing application can be implemented by any online retailer in minutes, providing their online shoppers with comparative pricing information via one of WinBuyer's partners including Shopping.com, PriceGrabber and Shopzilla. Online retailers benefit from increased customer loyalty, as shown in this study conducted by the e-tailing group (http://winbuyercorp.com/files/Etailing_winbuyer.pdf), while profiting from any referrals. Click here to see WinBuyer's Onsite Comparative Pricing application: http://winbuyercorp.com/files/GamesQuestDirect&WinBuyer.jpg

WinBuyer's Onsite Comparative Pricing application works in the spirit of Kris Kringle from 'The Miracle on 34th Street' by offering today's Ecommerce shoppers access to comparative pricing information. In today's online retailing market, with hundreds of competitors only one click away, WinBuyer's Online Comparative Pricing application generates shopper trust which translated into revenue lifts in excess of 5% for the company's customers this holiday season. Click here to see the real Kris Kringle: http://www.youtube.com/watch?v=lKfBUUhFueI

"WinBuyer's Onsite Comparative Pricing application provided our online retailing customers in the US and the UK – including Overstock.com, Ritz Interactive, GameQuestDirect and Hayneedle, as well as Yugster and Scentiments.com, new online retailers who have implemented our offering in the last few months of 2009 – with their own holiday shopping miracle of a revenue lift this holiday shopping season," said Dan Clarke, Chairman and CEO, WinBuyer.

About WinBuyer

WinBuyer develops retail value-added monetization solutions that maximize the retailer page revenue (RPM) and generate lift by enhancing consumer experience and confidence.  WinBuyer's initial monetization product, an Onsite Comparative Pricing (OCP) application, enables retailers to accelerate consumer purchasing behavior by embedding comparative shopping information into a retailer's product detail page. With OCP, over 200 merchants are realizing the benefits of increased sales conversion, greater average order size, improved site stickiness and enhanced consumer confidence. WinBuyer was founded in 2005 and is headquartered in Tel Aviv, Israel, with offices in Scottsdale, Arizona and London, England. For additional information on WinBuyer, Inc. please contact [email protected] or visit the WinBuyer website www.winbuyercorp.com

SOURCE WinBuyer