WinCo Foods Deploys aisle411 Retail Navigation Platform Enhancing Convenience and Cost Savings for Customers

Industry-First Retail Navigation and Social Shopping Platform Delivers Next Generation Shopper Experiences

Sep 12, 2011, 08:00 ET from aisle411

ST. LOUIS, Sept. 12, 2011 /PRNewswire/ -- aisle411, the premier mobile retail navigation service that saves shoppers time, money and frustration by helping find what they are looking for in-store, today announced that WinCo Foods, the supermarket low price leader, has deployed the aisle411 platform in its 79 stores.

"As more shoppers embrace mobile technology to find products in stores, find deals and expedite their shopping trip, WinCo Foods is leading the charge to deliver optimal shopping experiences to its customers by deploying the aisle411 navigation platform in its stores," said Nathan Pettyjohn, CEO, aisle411.

aisle411 empowers anyone with a mobile phone to find products and promotions quickly and easily in retail stores. With the aisle411 App, users can instantly locate products in stores down to the specific section of the aisle, manage shopping lists, share experiences with friends via social media integration, and find mobile coupons. With intuitive voice recognition technology powered by Nuance, aisle411 offers a unique in-store search and comprehensive mobile retail shopping solution.

The aisle411 App is available for free from the iPhone App Store or from with Android support coming later this year.

WinCo Foods is an employee owned company founded in 1967 in Boise, Idaho. WinCo operates as a regional discount supermarket company currently employing over 14,000 individuals and operating 79 stores and four distribution centers in the states of Washington, Idaho, Nevada, California, Oregon and Utah.

About aisle411

Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for an iPhone App, and Android coming later in 2011. With offices in St. Louis, Missouri and Palo Alto, California, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. aisle411 was recently recognized as winner of Plug and Play Summer EXPO 2011. Additional information is available at:

SOURCE aisle411