Wine Sets the Mood this Valentine's Day at TGI Fridays™
With Half-Priced Bottles of Wine, Fridays Gives Lovers and Friends Reasons To Say: You Had Me at Merlot
CARROLLTON, Texas, Feb. 10, 2016 /PRNewswire-USNewswire/ -- The place: a social hub. The drink: wine. The mood: engaging. Welcome to TGI Fridays™ for Valentine's Week. With half-priced bottles of wine now through February 14, matched with a fun atmosphere and fare to please every palate, whether you're taken or lookin' Fridays is the social destination to set the right mood.
When Fridays polled consumers to find out how they celebrate the lovers' holiday, the national survey found that most people (55%) say wine puts them in a good mood and those people are more likely to meet a partner in a bar or social setting. For those who are single and don't celebrate Valentine's Day (35%), don't be a snooze fest - grab your girl squad and get your half-priced drink on at Fridays.
"We know people enjoy getting together and meeting over drinks," said Brian Gies, Chief Marketing Officer, TGI Fridays. "Fridays is ready to help keep both the party and the romance going all week long with socializing over half-priced bottles of wine."
In addition to half-priced wine this week, check out how Fridays is sharing the virtual love on social:
- D-T-R (Define the Relationship): Regardless of your relationship status, Fridays is encouraging guys and girls to again join the debate this Valentine's Day. People – Taken or Lookin' – can cast their vote to showcase who is happier: #TGImTaken or #TGImLookin, encouraging everyone to weigh in on who they plan to hang with and how they plan to celebrate.
Grab your significant other or BFFs and come to @TGIFridays to celebrate Valentine's all week long.
* Survey conducted by Survata, an independent research firm in San Francisco. Survata interviewed 1024 online respondents between February 04, 2016 and February 05, 2016. Respondents were reached across the Survata publisher network, where they take a survey to unlock premium content, like articles and ebooks. Respondents received no cash compensation for their participation. More information on Survata's methodology can be found at survata.com/methodology.
About TGI Fridays
In 1965, Fridays opened its first location in New York City. Today, there are over 900 restaurants in 60 countries which offer high quality, authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of "Friday" is the concept's founding premise, from which the brand promise "In Here, It's Always Friday®" was born. For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.
MEDIA CONTACT:
Mary Ann Schoppman
Zeno Group
212-299-3975
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SOURCE TGI Fridays
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