Wing It On! Makes its Nebraska Debut with a Local Franchise Champion, Building a Family Legacy in Omaha

As Wing Demand Soars Statewide, The Award-Winning Wing Brand Joins Longtime Entrepreneur to Deliver a Knockout Experience

OMAHA, Neb., June 11, 2025 /PRNewswire/ -- Wing It On!, the wing concept from innovative multi-brand restaurant platform Craveworthy Brands ("Craveworthy"), has officially signed a new franchise agreement to bring its knockout Buffalo wings to Omaha, stepping into the ring in Nebraska for the first time.

Leading the charge is Bill Anderson, a seasoned local entrepreneur and experienced multi-unit franchise partner, deeply rooted in the community. With a 30-plus year career that spans the auto and service industries, Anderson is now channeling his business acumen into something personal – building a generational legacy for his family in a city that has been home for decades.

"You can always make more money, but you only have one reputation. That's stuck with me for the past 20 years," said Anderson. "I've built my life and career on trust, family and hard work and that's what drew me to Wing It On! It felt honest. It felt like home."

The move comes at a time when Nebraska's appetite for wings is soaring. According to recent data from Google Trends, Omaha consistently ranks in the top 25 cities nationally for interest in chicken wings. This making, Omaha, an ideal growth market for Wing It On!'s perfectly, crispy wings, award-winning sauces, including "America's Best-Tasting Sauce" at the National Buffalo Chicken Wing Festival for three consecutive years and fresh, house-made dips.

"We're proud to welcome a partner with the heart of a champion like Bill to the Wing It On! family. His story is one of grit and spirit, and he brings a values-driven approach that aligns with everything we stand for," said Matt Ensero, Co-Founder of Wing It On! "Omaha deserves a true wing spot, and Bill is the right person to bring that to life. We know he's going to make a meaningful impact in the community with his family."

Recognized as one of Franchise Dictionary Magazine's "Top 100 Game Changers" and named one of the "Hottest Franchises to Own" by Entrepreneur, Wing It On! is known for its award-winning wing sauces, efficient operations and loyal fanbase of wingnuts nationwide. The franchise model is optimized for off-premises dining, featuring a seamless menu compatible with virtual kitchens to unlock additional revenue streams. Tech-forward innovations such as mobile ordering and digital loyalty programs enhance guest engagement, drive repeat business and position franchise partners for long-term success.

"Expanding into Nebraska is a new market for us, and we couldn't have asked for a better partner to blaze a trail," said Craveworthy Brands' Chief Business Officer, Josh Halpern. "We invest in franchise partners who truly care about people, lead with purpose and operate with passion, and Bill and his family check all the boxes."

Backed by Craveworthy Brands' national awareness and proven operational systems, Wing It On! is actively searching for qualified, prospective franchise partners looking to become a part of a winning team and deliver a craveworthy dining experience in their local communities.

For more information about Wing It On!, please visit www.wingiton.com. For more information about Craveworthy Brands, please visit www.craveworthybrands.com. For more about the franchise opportunities, please visit www.craveworthybrands.com/franchising.

ABOUT WING IT ON!
Founded in 2011, Wing It On! is redefining the buffalo wing experience with its dedication to quality, flavor and the perfect wing trifecta: crispy wings, bold sauces and house-made dips. Backed by Craveworthy Brands, Wing It On! is a three-time champion at the National Buffalo Wing Festival, recognized as "America's Best Sauce" with award-winning flavors that set the bar for excellence in the wing game. With locations from Dallas-Fort Worth to Chicago and beyond, Wing It On! offers an extensive lineup of over 20 unique sauces and rubs, from its award-winning Medium Buffalo to the intense Wings of Prey. Beyond wings, the menu features hand-crafted chicken sandwiches, loaded fries and craveable sides, inviting guests coast-to-coast to indulge in the ultimate wing experience. For more information, visit www.wingiton.com. 

ABOUT CRAVEWORTHY BRANDS
Craveworthy Brands, the parent company of Shaquille O'Neal-founded Big Chicken, Bd's Mongolian Grill, Dirty Dough, Flat Top Grill, Fresh Brothers Pizza, Genghis Grill, Hot Chicken Takeover, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ, Taffer's Tavern by Bar Rescue's Jon Taffer, taim Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On!, is dedicated to invigorating and supercharging legacy brands while nurturing and growing emerging brands. The company brings together diverse, yet complementary brands and an accomplished, veteran leadership team in the growing culinary space. In addition to building and operating leading restaurant brands, Craveworthy Brands is active in the communities it serves and creates exciting career opportunities for its team members. Bridging the distinctive individuality of its concepts with a shared culture and spirit of collaboration, the Company's goal is to create truly unique and craveworthy experiences every day, every shift and at every turn. Learn more about Craveworthy and its brands at www.craveworthybrands.com.

SOURCE Craveworthy Brands