Wingify Launches New Visual Website Optimizer to Provide Publishers, Brands and App Developers with Powerful and Holistic A/B Testing

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NEW DELHI, June 25, 2014 /PRNewswire/ -- Wingify, a pioneer in website testing and developer of Visual Website Optimizer (VWO), a leading A/B website testing solution used by thousands of marketers worldwide, announced today that the company is launching its new Visual Website Optimizer platform.

The new VWO intuitively provides companies with a better understanding of how their mobile and website traffic can be quickly optimized to impact their bottom lines, without the need for HTML or coding knowledge. VWO's point-and-click interface eliminates any need for IT resources and training, and streamlines the time it takes to initiate a test – in some cases turning days and weeks of set up time into just a few hours.

As part of this announcement, Wingify is also introducing the industry's first point-and-click, zero-coding A/B testing for native iOS applications – with minimal set up time. This new solution is currently accepting a limited number of applicants for a closed beta.

"Our goal was to launch a new A/B testing platform that can keep pace with our emerging 'Power Tester' clients, who are always looking to gain a competitive business advantage by running hundreds of tests per month," said Paras Chopra, CEO of Wingify. "Website testing can be a significant differentiator for companies in highly competitive markets and across all vertical industries. Frequent testing leads to a clearer understanding of how consumers engage with a company on the Web or mobile apps, which translates into higher conversion rates and more business. It was our goal with the new VWO to make website A/B and multivariate testing as efficient and intuitive as possible, to provide our customers with easy access to insights that drive business."

Additionally, the new offering brings together more than twenty new features for testing and personalization, improved user insights and segmentation of reports to discover of how optimization is impacting businesses, a new intelligent user interface that adapts to individual's optimization needs, and thousands of backend tweaks that make it the fastest, most stable and reliable testing platform on the market.

The launch of the new VWO comes on the heels of the company's explosive client growth (3,700 clients in 75+ countries) and a surge in the number of campaigns tested to date (300,000) by an emerging group of "Power Testers" (VWO clients who have consistently increased conversions and revenue through regular A/B testing).

"Our clients, including one of the world's largest software companies, collectively run thousands of multivariate tests using VWO with great success," said Scott Swanson, Managing Director of Totib Marketing. "VWO's thoughtful user interface and extensive library of success stories inspires constant site testing, and helps promote a culture of answering questions with science and data, rather than conjecture."

Another "Power Tester," Daniel Wigley, Head of Analytics and Conversion at iProspect Manchester said: "We investigated a number of multivariate testing providers before choosing VWO. It has all of the functionality and flexibility required for both simple and advanced testing and optimization and it's an excellent value. Using VWO we have substantially increased revenues for more than fifty major brands; it has allowed us to fundamentally change the way our clients' website convert. We would recommend VWO to any third party thinking about A/B or multivariate testing and we're looking forward to the extra features in the new release."

The new VWO comes with hundreds of backend modifications that make testing more personal and intuitive.

New VWO features include:

• A/B testing for iOS apps - VWO is the only provider that brings the its "visual" and code-free web A/B testing technique to iOS. In contrast to other solutions that require heavy code manipulation that slows down the testing process, or focus exclusively on apps, VWO is the only tool that combines optimization of web and native app experiences in a single offering.
• Segmentation of A/B and multivariate test results - Unlike other solutions that require listing user segments prior to running the test, VWO uses Big Data techniques to collect anonymized and non-personally identifiable visitor data, allowing test results to be segmented in any manner. Testers can discover visitor segments that respond better to certain offers to personalize websites and landing pages.
• New interface with advanced visualizations - A new and intuitive user interface that and focuses on data visualization and test results. New items include more than 20 charts for revenue and conversion rate, which help users visualize the performance of testing campaigns. Revenue charts allow eCommerce and other companies to understand how tests are performing in terms of revenue per visitor, total revenue and average order value over the course of time.
• Automatic testing idea suggestions - To eliminate the complexity of developing A/B tests from start, VWO makes automatic suggestions from its library of more than 100 resources – eliminating the barrier to entry for A/B testing and improving testing frequency.
• Blazing-fast user interface (UI) - VWO can launch multivariate tests with up to 10,000 different combinations in a matter of seconds. The new UI is single page application, so no page reloads inside the app are necessary.
• Adaptive workflow for testing – The VWO interface presents tile-based contextual workflow formatted to an individual's testing needs.
• Company-wide timeline of testing campaigns – With multiple colleagues collaborating on creating and executing tests, VWO allows easy visualization of all the testing and conversion rate optimization activities in a company.

As part of today's news, Wingify is also debuting new branding for Visual Website Optimizer, which will now be known simply as VWO. The solution's new landing page can be found at http://vwo.com.

About VWO
Visual Website Optimizer (VWO) is a leading website testing platform used by more than 3,700 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage with their digital properties. VWO offers marketers an easy-to-implement and use, but highly effective A/B testing, Multivariate testing, behavioral targeting, usability and heat map testing solution that requires no coding knowledge. For more information, please visit: http://vwo.com/

About Wingify
Wingify is a fast-growing software company whose flagship product, Visual Website Optimizer, is a market leading solution for increasing website sales and conversions using tools such as A/B testing, Multivariate testing, behavioral targeting, usability testing and heat maps. For more information, please visit: http://wingify.com/

SOURCE Wingify