Wingstop to Add 20 Restaurants in Atlanta Area

RICHARDSON, Texas, April 7, 2011 /PRNewswire/ -- Just months after being acquired by Atlanta-based Roark Capital Group, Wingstop has announced plans to aggressively expand its presence in the Atlanta area. The fast-growing national chicken wing chain plans to add 20 additional locations in Atlanta over the next several years.

The growth will be accomplished through franchising, and to help local entrepreneurs get into business, the company is offering introductory incentives for new franchisees that join the Wingstop system.

The expansion effort begins with an Atlanta open house April 20-21 where franchise candidates will have an opportunity to learn about Wingstop's plans and meet one-on-one with company executives.

Wingstop has 480 locations throughout the U.S. and Mexico. Based on the success of those stores, the award-winning chain believes Atlanta is an ideal market for growth.

"Our restaurants have a very loyal fan following with a lot of potential for expansion," said David Vernon, vice president of franchise sales for Wingstop. "That, coupled with the simple operating platform of cooked-to-order wings and fresh-cut fries makes Wingstop an ideal concept for entrepreneurs and multi-unit operators in Atlanta."

The Texas-based company was founded in 1994 with a sole focus on cooked-to-order chicken wings sauced in nine proprietary flavors and began franchising in 1997. Today 95 percent of Wingstop's restaurants are franchise owned and operated, and the company has experienced more than seven consecutive years of same store sales increases.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 480 restaurants open across the United States and Mexico. With a sole focus on made-to-order chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced more than seven consecutive years of positive sales increases, received multiple American Business Awards, was crowned Wing King at the National Buffalo Wing Festival and has been voted 'best wings' in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003. In 2010 Wingstop was acquired by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit www.wingstop.com or www.wingstopfranchise.com.

SOURCE Wingstop