Winning Brands Advances in Germany

Momentum grows with appointment of 1000+(TM) Ambassador

Jun 03, 2010, 13:55 ET from Winning Brands Corporation

FRANKFURT, Germany, June 3 /PRNewswire-FirstCall/ -- North American manufacturer Winning Brands Corporation  (Pink Sheets: WNBD; Frankfurt: WMU), maker of popular Winning Colours 1000+ Stain Remover, is boosting its presence in Europe through the appointment of its first Product Ambassador in Germany.  This follows a recent appointment in Denmark, where 1000+  (as the advanced cleaning solution is known in non-English markets) became news because of its ability to rescue a Golden Retriever puppy named "Maggie" from harm after she was doused with oil and fuel. Dishwashing liquid that is traditionally used by animal welfare personnel failed to restore the dog's coat, whereas 1000+ cleaned Maggie's coat completely and easily.

Winning Brands has been interested in Germany for several years because the company determined that the German consumer product marketplace had no cleaning solution that matches the performance versatility of 1000+, which is produced in North America. The company has waited until it had local personnel before moving beyond informal market tests here.  The appointment of Mr. Fabian Herr, who is based near Frankfurt, will now enable Winning Brands to develop practical business arrangements with retailers, and is therefore a significant development for the future of 1000+ in this country.

"I would like to develop the market for 1000+ on an organized and structured basis. My first target is to distribute 1000+ to stores which sell paints.  This is how distribution began in North America because Winning Colours 1000+ is as strong as a solvent, but gentle as soap.  In painting, messes of all kinds happen. The gentleness to skin of 1000+ is remarkable.  1000+ is an excellent alternative clean-up solution for Germans in ways that they will discover for themselves, like others in the world are discovering," says Mr. Herr.

Winning Brands International Sales Manager, Daniela Relja, explains that the repetition of a simple remark in Germany proved to Winning Brands that the opportunities for 1000+ in Germany are just as great as in North America:  "On several occasions during market research, personnel in German stores responded to a simple question with the same remark.  They did not realize that they were proving that a gap exists in their product mix.  We asked customer service staff in stores what they would recommend to remove dried paint from a carpet – and the answer more than once was 'a knife'.  They simply did not have a product like 1000+, which has so many unusual clean-up uses and is so gentle on skin and delicate surfaces. There are many ordinary cleaners – but 1000+ is extraordinary.  With Fabian Herr's help we are now ready to develop suitable retail partnerships in Germany."

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours 1000+ Stain Remover. The environmentally sensitive stain remover and multi-cleaner is  targeted by Winning Brands to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube

Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. 1000+ is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.

INTERNATIONAL COMMENTS:  Winning Brands Corporation

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542  


Fabian Herr

INVESTOR RELATIONS:   E & E Communications

Paul Knopick (949)707-5365

SOURCE Winning Brands Corporation