Winning Brands Announces New Format Conference Call for Shareholders - July 21, 2010

BARRIE, Ontario, June 30 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), www.WinningBrands.com, manufacturer of cleaning sensation, Winning Colours 1000+ Stain Remover, World's Most Versatile Cleaning Solution™, announced today that it will conduct a conference call for shareholders on Wednesday, July 21, 2010, beginning at 5 p.m. Eastern.  The access numbers will be announced on July 19th.

The new conference call format will consist entirely of questions and comments by shareholders in live discussion with Winning Brands CEO, Eric Lehner and participating guest(s).  Callers will be selected at random by the call moderator without the company's prior knowledge of the callers' questions or comments. This replaces the conventional format of gathering questions in writing, in advance.  Shareholders can still submit questions after the conference call is posted to the Winning Brands website if their questions were not addressed during the conference call

Mr. Lehner explains the reason for the new format conference call: "Winning Brands already provides exceptional responsiveness to queries of various kinds, including its responses to the moderators of public written forums, such as Investors Hub or other qualified forums.  So long as the public's access to our replies to the forum requires no payment of money, and it has orderly moderator policies, then such forums already constitute an efficient method to reply to written questions of general interest.  This already takes place throughout the year. Therefore, the free flowing nature of a live conversation, such as a conference call, is wasted if we merely read prepared questions in sequence.  Instead, I would rather work with callers and listeners to achieve understanding of the issues through the give and take process of discussion.  This will be more interesting for all parties concerned and will demonstrate that there is more nuance to issues which on the surface may appear to be black and white.  We are building a new brand – a process that is filled with opportunity and has challenges.  I would prefer that the conference call become the setting in which shareholders can discuss the processes involved and gain deeper insights.  The more our shareholders understand what the road ahead looks like, the more authentic and informed their relationship to the company, and their enthusiasm, can be.  Winning Brands already goes far beyond its peers in making its goals and policies understandable. This is one of the reasons that we have an exceptionally loyal and focused shareholder group.  They already understand a great deal.  The new conference call format respects this relationship by engaging in deep, meaningful, discussion."

Winning Brands Corporation filed an Initial Company Information and Disclosure Statement at www.pinksheets.com on Jan. 31, 2010.  As a result, the company's tier at Pink Sheets was elevated to Limited Information.  Winning Brands anticipates the submission of final documents to Pink Sheets prior to the conference call which would be sufficient for the tier to be raised again, to Current Information, following Pink Sheets review.  

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including Winning Colours Stain Remover alternative to conventional solvents.  The innovative stain remover and multi-cleaner is much discussed on YouTube and intended to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water as a multi-cleaner at home and industry.    

SOURCE Winning Brands Corporation