LOS ANGELES, June 7 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.com, manufacturer of advanced cleaning solution Winning Colours Stain Remover with HydroLift™ stain removing technology, is proceeding with the launch today of its direct response television programming (DRTV) to American consumers. Winning Brands reported last week that all systems were "Go" following months of preparation as company watchers wondered whether final arrangements would be cleared for launch according to schedule. Winning Brands CEO, Eric Lehner, confirms that the associated micro-site www.WinningColours.TV is operational, the first DRTV commercial prelog has been received, consumer ordering systems have been tested and fulfillment procedures are in place. A broadcaster prelog confirms that the DRTV is in the programming schedule and ready for broadcast. Winning Brands will monitor the flight of this (first) version of its 2-minute infomercial over the coming weeks to determine what adjustments are required to optimize its media efficiency ratio and make the programming sustainable for a long term DRTV presence.
"June 7, 2010 is a milestone for Winning Brands," Mr. Lehner comments, adding, "Few consumer products make it to this coveted marketing platform because of the barriers to entry. Products getting this far have a good chance to attain household name stature if they manage their campaign elements well. Winning Colours Stain Remover has what it takes to become America's favourite stain remover and multi-cleaner. The product is truly unique, useful for millions of consumers and ready to make life easier in households everywhere. The accomplishment of launching in DRTV format involves more than merely airing a TV commercial. A great deal is being coordinated behind the scenes to manufacture product, process orders around the clock and manage continuous fulfilment. This by itself demonstrates that the young Winning Colours brand is developing well. Now, through DRTV, a larger than ever number of Americans will try the world's most versatile cleaning solution and discover what Winning Colours can do for them. There is no product in the world that is more convenient to use across such a wide range of messes."
A partial list of intended launch networks for the first weeks includes Planet Green, FIT TV, Family Network, Biography Channel, Discovery Health, Universal HD, Discovery Kids, and Hallmark Movie Channel amongst others.
Winning Colours has already secured a national retail presence in Canada (where the breakthrough cleaning solution was developed) including Walmart, Home Depot, Canadian Tire, Home Hardware and Zellers. The fact that Winning Colours Stain Remover is newer to the USA has not prevented early U.S. product fans from posting many creative and difficult stain scenarios at YouTube in a growing community- http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search_type=&aq=f. In the USA, Winning Colours Stain Remover is now available in over 1,000 local and regional stores, in all 50 states. Winning Colours has also been approved and is awaiting activation by larger retailer(s) in the USA. Internationally, Winning Colours Stain Remover has recently grown to approximately 200 stores in Australia and New Zealand, with early market testing underway or planned in a number of other countries.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets. The innovative stain remover and multi-cleaner is targeted by the company to become the world's favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when used as a diluted multi-cleaner. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd – a wholly owned subsidiary of Winning Brands Corporation. HydroLift Stain Removing Technology is a trademark of Niagara Mist Marketing Ltd.
SOURCE Winning Brands Corporation