Winning Brands Expands Account Management for National Retailers

LOS ANGELES, Feb. 5 /PRNewswire-FirstCall/ -- Winning Brands Corporation www.WinningBrands.com (Pink Sheets: WNBD; Frankfurt: WMU), manufacturer of cleaning sensation Winning Colours Stain Remover is augmenting its national account management capability with the appointment of Mr. Stephen Fantus to Key Account Management for Winning Colours.  Mr. Fantus has spent most of the past decade with the WD-40 Company in various senior management positions.  These include Director of Strategic National Accounts, Vice-President of Grocery Sales and Vice-President of Mass & Drug Sales.   Other business experience includes Johnson & Johnson, Rayovac and Maxell. The appointment is effective immediately and is based in Southern California where Mr. Fantus resides.  Key Account Management is a combination of business development and account maintenance.

Winning Brands CEO Eric Lehner explains the implications for the company and the Winning Colours brand.  "As far as we are concerned, Winning Colours Stain Remover is headed to become a household name in America.  Winning Brands has demonstrated unusual clarity of purpose in its actions as an emerging enterprise.  This realism includes the preparations necessary to do business with America's largest retailers, not merely desiring it.  We already have arranged sufficient capacity to manufacture for the national retail demand curve. We have recently committed to launching national DRTV advertising in 2010, thus introducing Winning Colours Stain Remover to Americans coast-to-coast and building brand awareness.  Now, with suitable operational management being assembled, we are arranging that the ensuing work with national retailers will be handled professionally and in accordance with industry norms. We are creating the conditions for success to be the natural outcome of our work.  People who follow Winning Brands will not be surprised, yet people who are not familiar with the company may one day suddenly notice that we have arrived on the national scene 'out of nowhere,'" Mr. Lehner observes.

Mr. Fantus adds, "My experience in a VP of Sales role servicing many of the USA's largest retailers will provide a solid foundation in working with Winning Brands Corporation.  Additionally, I have been responsible for placement and management of products into multiple retail departments (hardware, household products, general merchandise, pet, etc.) and trade classes (grocery, mass merchandisers, drug, etc.).  There is no doubt that this is a great match for my role at Winning Brands.  I have made the career choice to focus on building success for an emerging brand.  This is my next great challenge in life. I know what it is like for a product to become an American icon – and I love the feeling.  Winning Colours Stain Remover has what it takes. I am going to help make it happen."  Mr. Fantus' responsibilities will include assessment and coordination of existing Winning Brands national account activity in cooperation with Winning Brands' existing sales team.

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover.  The innovative stain remover and multi-cleaner is  targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and versatility as demonstrated on the social medial video posting site YouTube by product fans across a range of drips, drops and disasters: http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search_type=&aq=f. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.   TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.  Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd.  SMART is a trademark of Solvent Free Solutions Inc.

SOURCE Winning Brands Corporation