Winning Brands Expands Convenience Store Operations Dramatically

Indianapolis and Cleveland Tests Lead to Larger 25 State Program

Mar 15, 2010, 05:00 ET from Winning Brands Corporation

NEW YORK, March 15 /PRNewswire-FirstCall/ -- Winning Brands Corporation  (Pink Sheets: WNBD; Frankfurt: WMU), manufacturer of cleaning sensation Winning Colours Stain Remover, is ramping up distribution of Winning Colours to convenience stores dramatically in order to reach 20,000 of America's c-stores by means of a Direct Store Delivery System (DSD) and new affiliation with specialized c-store wholesalers.

Winning Brands Director of Product Training, Lorne Kelly, commences training of the company's newly appointed c-store co-ordinator, Jay Udell, March 21st, to prepare for the first Winning Colours DSD Driver Workshop to be held in April.  Mr. Udell is based in New York City and is known in the field for having developed a thriving DSD program for products accepted into his system – not all products are.  500 drivers are expected to take part in the initial workshop to learn of the unique product and business benefits of Winning Colours Stain Remover for the c-stores that the drivers service.  These drivers already call on c-stores with existing trusted brands such as Gillette, Wrigley, Welch's, WD-40, Sun Maid, etc.  The Winning Colours program is considered capable of growing to 4,000 participating drivers as the roll-out gains momentum over time under Mr. Udell's supervision.

With many years of experience in "alternative" distribution, Jay Udell prides himself in managing product introduction and deliveries outside of the typical chain store environment.  "I love pioneering," says Mr. Udell; "An interesting and emerging product like Winning Colours would be wise to keep driving business through the independent stores in America - chain stores will have their own timing.  I have been in business for 40 years and know and work with the appropriate wholesalers too.  We will get the job done of consolidating small orders from thousands of c-stores into efficient, continuous deliveries and replenishment.  In fact, I am now managing the largest DSD distributorship in the USA and Winning Colours is a perfect fit.  We will also deploy a team of specialized sales reps who focus on c-store distributor accounts to gain the c-store chains that order through these distributors, initially within the East Coast. Those c-stores are in addition to ones being handled through the Winning Colours Direct Store Delivery program.  I'm excited and ready to go!"

In 2009, Winning Brands chose two cities, Indianapolis and Cleveland, to determine whether placement of Winning Colours Stain Remover 12-paks in 200 c-stores would sell-through on the counter or on the shelf, unaided.  Winning Brands found that consumers responded to Winning Colours Stain Remover as an impulse item, based on the packaging and positioning.  "We were pleased that it was not necessary to implement broadcast advertising to generate product movement from those c-store counter displays," reports Winning Brands CEO, Eric Lehner; "We did find, however, that we could improve turnover with  a proactive inventory replenishment system. We will accelerate progress by making store re-ordering an automatic process arising out of driver visits twice per week, instead of leaving it to the stores to initiate re-ordering.  Direct Store Delivery of Winning Colours Stain Remover is the practical mechanism for thousands of c-stores to replenish Winning Colours inventory on the spot.  The new system is fast and easy for the stores because it is routine and systematic.  Our c-store plan results from nearly a year of testing and answers the question of what we are doing next with c-stores - we are going for deep penetration of the sector,"  Mr. Lehner concludes.

Winning Brands, after filing its results for Q1 2010, will hold a shareholder's conference featuring Mr. Udell as an invited guest to discuss with shareholders how the DSD program will give Winning Colours Stain Remover unprecedented reach in c-store distribution and why this is so beneficial for Winning Brands.

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover.  The environmentally sensitive stain remover and multi-cleaner is  targeted by Winning Brands to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.  

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934.. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

INVESTOR RELATIONS:   E & E Communications

Paul Knopick (949)707-5365

PRODUCT INFORMATION:  Winning Brands Corporation

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542

SOURCE Winning Brands Corporation