Winning Brands Expansion in Grocery Sector

Spartan Stores, Inc. to carry Winning Colours Stain Remover

Jun 29, 2010, 10:46 ET from Winning Brands Corporation

GRAND RAPIDS, Mich., June 29 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), manufacturer of cleaning sensation Winning Colours Stain Remover welcomes Spartan Stores, Inc. to its family of retailers with the listing of Winning Colours by Spartan for the stores that Spartan services.  Spartan Stores is a regional grocery distributor and grocery retailer, operating principally in Michigan and Indiana. It operates two reportable business segments: Distribution and Retail. The Company has approximately 8,800 associates and it distributes a variety of products to approximately 375 independent grocery stores and operates 96 conventional supermarkets. The listing is effective immediately, with opening inventory to be delivered by July 9th.

Winning Brands Key Account Manager for the Spartan account, Thomas Graham, expresses appreciation for Spartan's leadership in this expansion for Winning Brands:  "It's refreshing to see such a respected and established store group be proactive for their consumers by bringing interesting new offerings, not just 'more of the same'.  Winning Colours Stain Remover has exceptional cleaning and stain removing performance characteristics.  People who have discovered Winning Colours like it a lot.  Now with Spartan's help, many more consumers in this region will discover it.  Spartan Stores serve customers throughout Michigan, from the big cities like Detroit, Grand Rapids, and Lansing to the farm communities of Clinton, Branch and Kalkaska counties.  Winning Colours, with its 1000 and more uses, will meet so many of their cleaning needs. There's nothing that beats the convenience for consumers of adding more Winning Colours to the shopping cart on regular visits to their favorite grocery store."

Winning Brands CEO Eric Lehner points out that with growing demand in America for Winning Colours, the company looks forward to expanded manufacturing of the product in Michigan:  "Winning Colours was developed in Canada, but we'd like U.S. consumers to enjoy the fact that most of the Winning Colours purchased in America will eventually be made in America.  Spartan, with this listing, contributes to the viability of our Made in USA plans."

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours® Stain Remover, World's Most Versatile Cleaning Solution™.   The environmentally sensitive stain remover and multi-cleaner is gaining fans because of its exceptional skin-friendliness and 1000+ cleaning uses.  These are continuously shown by enthusiasts who upload video demonstrations and experiments of various kinds on YouTube: . Additional Winning Brands products include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions, ReGUARD-4 Fire Gear Cleaner and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.  

Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4, TrackMoist and World's Most Versatile Cleaning Solution are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

INVESTOR RELATIONS:   E & E Communications

Paul Knopick (949)707-5365

PRODUCT INFORMATION:  Winning Brands Corporation

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542

SOURCE Winning Brands Corporation