Winning Brands to Commence Product Sales in Africa

BARRIE, Ontario, April 30 /PRNewswire-FirstCall/ -- Winning Brands Corporation www.WinningBrands.com (Pink Sheets: WNBD; Frankfurt: WMU) manufacturer of new cleaning sensation, Winning Colours Stain Remover, is releasing its initial shipment of Winning Colours to South Africa in May to begin the brand's first marketing trials on the continent of 900 million inhabitants.

Winning Brands' Product Ambassador for South Africa, Mr. Nqobizita (Zitha) Mhlaba, whose appointment was finalized today, will organize trial placements of Winning Colours amongst interested retailers in South Africa as the first step in establishing a fan base amongst African consumers.  Winning Colours Stain Remover is already gaining fans in North America and beyond for its unusual performance characteristics amongst cleaning products. South Africa was chosen by Winning Brands as its launch point on the continent, despite interest from other parts of Africa, because of South Africa's sophisticated infrastructure and influential role in relations with other African nations. "As a bridge between North America and the African continent, South Africa is a perfect starting point," says Winning Brands CEO, Eric Lehner, adding, "This country has a 'best in class' mindset, despite having its own economic hurdles like everyone else.  The ties between South Africa and rest of the continent are too numerous to mention."

Mr. Mhlaba, a South African by birth, is a Systems Analyst with many years of professional experience in Africa, including risk management, information technology and banking.  He is a resident of the Johannesburg area and has been preparing for the commencement of Winning Brands operations in South Africa for more than a year.  "I felt there was an opportunity to make a difference to the environment by introducing this versatile cleaning wonder to South Africa.  Winning Colours will truly make an impact in our market as the majority of South Africans look for safer and environmentally sound alternatives to replace the traditional and harmful products in widespread use," Mr. Mhlaba remarks.  

Commencement of operations between Winning Brands and South Africa is being coordinated by Winning Brands' first International Sales Manager, Daniela Relja.  "The international development of Winning Brands will involve the collaboration of associates across many cultures.  My focus will be on the management of the multi-cultural nature of a global presence. We are making new Winning Colours friends around the world already, and we have barely even started our outreach. It's not surprising that the world's most versatile cleaning solution would be gaining interest from a wide variety of markets. I am proud that such a particularly fine new associate as Zitha Mhlaba is joining our emerging team of Winning Brands Product Ambassadors."

The delivery of a consumer product made in North America to consumers in developing economies is considered to be a significant challenge for most companies because of the combination of relatively high labour costs and other inputs on the production end and lower average disposable income on the receiving end.  Mr. Lehner explains why the delivery to Africa of Winning Colours is viable:  "Winning Colours in its concentrated form is easily transported.  It is an effective and versatile stain remover in that concentrated form, yet can be diluted by the end-user a great deal with plain water to become a super affordable multi-cleaner too for general applications.  For this reason, Winning Colours can be enjoyed by at least some portion of all of the world's national markets.  Naturally this will take time – but in our case, it is feasible and happening."

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover.  The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become America's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search_type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934.. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

SOURCE Winning Brands Corporation