WIRED Unveils Website Redesign

NEW YORK, March 2, 2015 /PRNewswire/ -- WIRED today launches an entirely redesigned website. Always at the forefront of design and technology, WIRED has reengineered itself from the ground up, creating a new, powerful format for its groundbreaking journalism, stunning photography, and award-winning graphics. 

 The new site allows WIRED stories, ideas, and images to command varying levels of attention—from quick daily news items to blockbuster investigations that take over the page—while also providing readers with a fast, intuitive way to stay on top of everything happening in the WIRED world. And whether browsing headlines or digging into 10,000-word features, the experience is designed to be as enjoyable on smartphones as it is on a laptop or tablet. Under the hood is a lean, responsive code base that has decreased WIRED load times by 16x.

"Our number one goal was to create a clean and gratifying experience for WIRED.com users," said Scott Dadich, editor in chief. "The site is completely free of clutter, so the focus is on the stories and what's happening right now in the digital world."

The new WIRED site has also been optimized for advertising, allowing users to view sponsored units organically. Thanks to the card-based design, the site can showcase ambitious campaigns like never before with wallpapers and page takeovers that are both beautiful and elegantly integrated.

"Storytelling is a huge priority, for both traditional and sponsored content," said Kim Kelleher, WIRED chief revenue officer. "Ad units will find premier placement alongside the editorial, where they can equally contribute to the overall experience of WIRED."

As of today, the new site includes:

• Deeper engagement opportunities, from quick-scan headlines to full page takeovers
• Unified reading experiences across all platforms and devices
• Seamless promotion integration with showcased content

Visit WIRED's newly designed website at WIRED.com.

About WIRED:
WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries. WIRED reaches more than 30 million people each month through WIRED.com, our digital edition, the magazine, social media, and live events.

Press Contacts:
Corey Wilson
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212 286 2419

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212 286 2251

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SOURCE WIRED

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