OAKLAND, Calif., June 5, 2012 /PRNewswire/ -- As health care costs continue to rise for both employers and individuals, a growing number of companies have implemented wellness programs. These programs, while a step in the right direction, have fallen short when it comes to sustaining employee engagement and driving on-going health improvements. Join Avivia Health on Thursday, June 7 at 2 p.m. EDT, 11 a.m. PDT for a webinar, Let the Health Games Begin to see how the addition of behavior theory into your program design can improve engagement by tapping into employees' intrinsic motivators.
This webinar is hosted by Employee Benefit News and presenters include Nathan Petrovay, chief technology officer of Avivia Health and David Sobel, MD, MPH, medical director of Patient Education and Health Promotion for The Permanente Medical Group, Inc. and Kaiser Permanente Northern California.
"Behavioral economics teaches that individuals are influenced by their environment, emotions and their social networks. The video game industry has applied behavioral economics and has created games that intrinsically motivate participation and engage individuals over long periods of time," says Petrovay. He continues, "We are leveraging social networking experiences and game mechanics to create a wellness experience that appeals to everyone. Avivia aims to promote sustained engagement with wellness activities by creating an experience that is encouraging, competitive and fun. And since the activities are tailored to each individual's wellness goals and personal values, the process itself becomes the reward."
Employers can see firsthand how morale, sentiment, productivity and retention can be improved by viewing this discussion and a live demonstration of Avivia's innovative social wellness platform. Join the webinar, Let the Health Games Begin, on Thursday, June 7 at 2 p.m. EDT, 11 a.m. PDT. Registration is free and available here. Let the health games begin!
About Avivia Health
Avivia Health is the only organization powered by the knowledge gained from Kaiser Permanente's 65-plus years of population care management. We have comprehensive solutions including data analytics, personalized outreach, specially trained health coaches, and decision aids to empower individuals to improve their health – all of which are proven to reduce cost and increase productivity. Additional information on Avivia Health can be found by calling 1-877-4AVIVIA (877-428-4842) or by visiting www.aviviahealth.com.
About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America's leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 9 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: kp.org/newscenter.
For more information, contact:
Leigh Canavan, 404-364-4851
SOURCE Avivia Health