With Release of His New Feature Movie, 'Way To Roll,' South African Moviemaker Abraham Strauss is Ready to Rock the Movie World and Has Cast TransMedia Group in the Key Roll of the Movie's Publicist

News provided by

Sep 12, 2016, 02:20 ET

NEW YORK, Sept. 12, 2016 /PRNewswire/ -- If you've had enough of thoughtless, plotless, IQ dropping movies, you can finally rest easy. Way To Roll Pictures' (www.waytorollmovie.com) title movie is on its way and has cast TransMedia Group in the part of publicizing the movie's epic journey to the silver screen, partially through funding on Indiegogo (https://igg.me/at/way-to-roll-movie).

TransMedia Group (www.transmediagroup.com) said the movie projects a story that needs to be told as it focuses on transcending social boundaries.

"We're confident that Way To Roll's theme will resonate powerfully with a wide array of viewers," said Adrienne Mazzone, President of TransMedia Group, an international PR firm experienced in movie and television publicity.

"Our publicity will highlight the movie's story about falling in love and the drama that comes with it that packs emotional punches that all movie goers expect from noteworthy movies," she said.

TransMedia Group is thrilled to be raising the curtain and introducing the movie to a wider audience. "Our publicity will make it clear that this movie has something for everyone," said Mazzone, "Think comedy, quirkiness, passion, love and fighting, all rolled into one movie, which is why we believe audiences will go crazy for it and we're psyched to be the ones promoting it."

Way To Roll Pictures is a South African movie production company. The passion driving the movie's production crew is the grinding force behind the movie's meticulous assembly. Writer, director and actor Abraham Frederick Strauss is striving for Way To Roll to be the jet engine that helps lift the South African film industry tale off.

The film's cinematographer Niel Venter has over 15 years of film experience, and has worked on countless drama and sports shows. It is Venter's expertise that will ensure that each of the movie's three locations- Miami, New York, and South Africa- are captured with brilliant clarity and striking perspective.

Artistically crafted and intelligently written, Way To Roll will help to reassert cinema as a true art form. "It's going to quench movie watcher's thirst for a gut wrenchingly emotional and hilariously funny movie," said Mazzone.

Way To Roll is a giant wave that will roll into theaters worldwide and TransMedia plans to make it tidal.

Media contact: Adrienne Mazzone 561-750-9800 x2270; [email protected].

SOURCE TransMedia Group