With the Launch of Winbuyer 2.0, Online Retailers Gain Real-Time Insight To Deliver, Measure and Optimize Lift in Sales Revenue

PHOENIX, June 8, 2011 /PRNewswire/ -- Today, WinBuyer announces the launch of WinBuyer 2.0, a turn-key solution which delivers sustained revenue growth to online retailers. Online retailers that use WinBuyer consistently see 10-15% increases in conversion rates and 2-5% increases in Average Order Value.

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Despite the advances in online sales and marketing technologies over the last 15 years, most online retailers don't have access to the necessary information to make optimal product pricing and merchandising decisions in real-time to increase their conversions and revenue.

WinBuyer 2.0 bridges this gap by providing online retailers with a turn-key solution to optimize profits while improving customer satisfaction with a platform that includes:

• Online Comparative Pricing (OCP) displays to increase shopper confidence
• Intelligent business rules based on behavioral targeting to optimize the OCP conversions
• A/B Testing engine to continuously measure lift and optimize the business rules
• Market and operational reports to provide the insight to optimize the merchandising strategy
• ROI Dashboard which shows the incremental revenue earned with WinBuyer 2.0

"With 200 shopping days left until Christmas, do you know what pricing and merchandising tactics will increase conversions and improve average order value?" said WinBuyer CEO and founder Mr. Miki Balin. "WinBuyer 2.0 gives online retailers real-time market and consumer insight which enables making pricing and merchandising decisions that generate an up to 20% increase in conversions while increasing average order value by 2-5%".

"WinBuyer is already providing Build.com with a double digit increase in conversions," said Brandon Proctor, VP Marketing, Build.com. "The new market insight information and ROI dashboard included in WinBuyer 2.0 make it easier to make pricing and merchandising decisions in real-time, further improving our performance."

Leading online retailers in the US and the UK, including Overstock, Ritz Interactive, Build.com, Scentiments.com, Comet as well as Meijer and Best Buy, are increasing conversions and average order value while providing a better shopping experience and greater value by giving shoppers pricing information when they need it the most.

The WinBuyer 2.0 service is available on a subscription model to online retailers in the US and the UK starting June 15th. Pricing starts at $699/month.

About WinBuyer

WinBuyer 2.0 offers an end-to-end solution for online retailers seeking to achieve sustained revenue growth. Its Onsite Comparative Pricing feature helps online retailers prove the value of their offerings, while simultaneously satisfying the consumer's need for timely and accurate product-comparison information. Additionally, WinBuyer 2.0 delivers market insight that retailers need to assess and optimize their ongoing merchandising strategies, as well as measure the ROI of their WinBuyer 2.0 implementations. Retailers that use WinBuyer 2.0 consistently realize significant increases in conversion to sales, average order value and time spend on page. The company has offices in Phoenix, Arizona; London, England and Tel Aviv, Israel. For additional information about WinBuyer, inc. please contact [email protected] or visit the WinBuyer website www.winbuyer.com.

Contact info:
Uriah Av-Ron
www.winbuyer.com
email: [email protected]
tel: +1 (646) 755-6120

SOURCE WinBuyer