Wolf Unveils Online Kitchen Tool in Time for Holidays

New Kitchen Profiler allows cooks, entertainers to match equipment with cooking styles

Dec 17, 2010, 15:19 ET from Sub-Zero and Wolf

MADISON, Wis., Dec. 17, 2010 /PRNewswire/ -- Celebrating its 10th anniversary this year, Wolf Appliance, Inc., the industry leader in premium cooking equipment, has launched the Wolf Kitchen Profiler (www.wolfappliance.com/kitchenprofiler), a new tool that helps culinary aficionados customize their kitchen type and optimize their kitchen configuration based on their culinary preferences.

The Wolf Kitchen Profiler enables users to tailor-make their ideal kitchen based on responses to questions about their food preferences, frequency and quantity of food preparation, and overall approach to cooking. Users can share their kitchen profile "personality" through Facebook by registering their results on www.subzero.com.

"During the holidays, Americans spend more time in their kitchens than at any other time of the year. Wolf's Kitchen Profiler comes just in time for passionate cooks and entertainers to take another look at their kitchens," said Michele Bedard, vice president of marketing for Sub-Zero and Wolf. "Home chefs can use this tool to identify the right equipment for the perfect holiday meal."

In this year's Builder magazine survey, Wolf's cooking appliances took the No. 1 spot for quality in the Ranges/Cooktops category (as they have for four of the past five years) and No. 1 for quality in the Outdoor Kitchens/Grills/Barbeques category for the sixth straight year.

A third-generation family-owned company, Sub-Zero, Inc., acquired Wolf Gourmet in 2000. Sub-Zero and Wolf products are manufactured in the United States using only premium-quality materials that are proven to stand the test of time. Developed with and for the design community, Sub-Zero and Wolf products offer limitless design possibilities and more versatility than any other manufacturer.

About Sub-Zero and Wolf

Sub-Zero, Inc., is the leading manufacturer of American-made luxury refrigeration, freezers and wine storage units, and it leads in product design with its built-in and integrated lines. Founded in 1945, Sub-Zero is a privately held company in its third generation of family ownership. Headquartered in Madison, Wis., Sub-Zero, Inc., also operates a manufacturing facility in Goodyear, Ariz., and has over 1,400 employees. Specializing in food preservation, Sub-Zero pioneered the concept of dual refrigeration and prides itself on being the first company to store frozen foods at ultralow, "sub-zero" temperatures. Wolf Appliance, Inc., is the premier maker of ranges, ovens, cooktops and grills and was among the first to introduce the convection oven into the residential market. It is based in a state-of-the-art production facility in Fitchburg, Wis., and employs more than 300 people. Both Sub-Zero and Wolf products are available throughout the United States and internationally. For more information about Sub-Zero and Wolf, please visit subzero.com or wolfappliance.com, or call 800-222-7820. For guidance on how to incorporate energy- and cost-saving solutions into the kitchen, visit Sub-Zero and Wolf's GrowAGreenKitchen.com.

SOURCE Sub-Zero and Wolf