Wolfgang Puck Coffee to Debut New Packaging

EDMONDS, Wash., May 4 /PRNewswire/ -- Wolfgang Puck Coffee drinkers will notice new packaging as they reach for their morning cup. Starting in early May, Wolfgang Puck Coffee will roll out a new look that will enhance its brand recognition and create distinctive appeal among other coffee brands.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100504/LA98033-a)

(Logo: http://www.newscom.com/cgi-bin/prnh/20100504/LA98033LOGO-b)

The updated look will include a new logo, color scheme and design elements. The deep brown will symbolize the richness of the estate grown coffees and the pops of color will lend a gourmet feel. While the packaging will change, the coffee will continue to use the same high-quality estate grown beans that one has come to expect from the coffee brand…and the taste of each blend will remain the same.

The new packaging will be effective for all of the Wolfgang Puck Coffee formats including: bulk coffee, pods, portion packs and K-Cups®. With the launch of the new Wolfgang Puck Coffee K-Cups, the updated packaging couldn't have come at a better time, as the new branding will be esthetically pleasing and will also offer a perfect palette to showcase the vibrant blend labels.

"We are extremely happy with the new branding and think it will encompass the gourmet appeal that is Wolfgang Puck Coffee," states Wolfgang Puck Coffee President, Eric McCoy.

About Wolfgang Puck Coffee

Wolfgang Puck Coffee brings estate grown coffee and organic coffees created by chef Wolfgang Puck to market as a licensee of Wolfgang Puck Worldwide, Inc. The coffees are harvested from the world's finest coffee growing regions and roasted to perfection in small batches to ensure freshness. Thousands of hotels, offices, and foodservice establishments throughout North America currently serve Wolfgang Puck Coffee. Retail coffees can be found at select grocery chains or online.

SOURCE Wolfgang Puck Coffee