CHAPEL HILL, N.C., Dec. 15, 2010 /PRNewswire-USNewswire/ -- WomanCare Global is pleased to announce that it is running an advertisement on the famous CBS Super Screen in New York's Times Square. The purpose of the advertisement is to call attention to the estimated 215 million women worldwide that do not have access to modern contraception.(1)
"Women are the cornerstone of every society around the world. When women are empowered, everyone benefits -- children, families and entire communities. Empowerment starts with women being able to control their own reproductive choices," said WomanCare Global's Chief Operating Officer, Saundra Pelletier. "The CBS Super Screen in Times Square is a world icon and a perfect place to call attention to the fact that women still do not have access to safe, affordable and high-quality reproductive choices. We hope our advertisement will bring these 215 million women to the forefront of viewer's minds -- causing them to stop, take notice and take action. We at WomanCare Global firmly believe that every woman, no matter where she lives, and no matter who she is, should have easy access to reproductive choices."
The CBS Super Screen is located on 42nd Street between 7th and 8th Avenues. WomanCare Global's advertisement will run once every hour from December 10, 2010 through January 10, 2011. It is anticipated that approximately 22.5 million people will pass through Times Square during this time period.
About WomanCare Global
WomanCare Global provides access to high-quality, innovative and affordable reproductive healthcare technologies for contraception, fertility and pregnancy management. WomanCare Global's mission is to expand the availability of these technologies in both public and private sectors via an established global supply chain reaching over 80 countries and growing, with particular focus on under-served markets in Africa, Asia and Latin America. WomanCare Global is a hybrid business model, combining the best practices of for-profit and not-for-profit entities. WomanCare Global has regulatory and quality departments that assure adherence to regulatory requirements and global quality standards in addition to a comprehensive global sales, marketing, and distribution channel. For more information about WomanCare Global, visit www.womancareglobal.com
1. Susheela Singh et al., Adding It Up: The Costs and Benefits of Investing in Family Planning and Maternal and Newborn Health, New York: Guttmacher Institute and United Nations Population Fund, 2009.
SOURCE WomanCare Global