Women No Longer Need to Dream of a Better Bra Thanks to the New Barely There® Dreamform™

Technologically Advanced Bra Provides Unmatched Combination of Comfort, Fit and Style

Sep 06, 2011, 00:01 ET from Barely There

WINSTON-SALEM, N.C., Sept. 6, 2011 /PRNewswire/ -- Barely There®, a leader in intimate apparel innovation, has introduced the newest addition to its seamless shape-to-fit CustomFlex Fit line – the Dreamform™ collection with Smart Sizes technology that prevents show-through and banishes bra lines.

Offered in underwire and wire-free styles, Dreamform bras feature light, flexible foam cups that shape, smooth and support and share the seamless patented construction of the CustomFlex Fit technology that assures comfort.

Available in a variety of bright, attractive colors that complement any style of clothing, the Dreamform collection also features concealing petals in the cups that add modesty and prevent show-through and has a continuous back with virtually invisible clasps that banish bra lines.

"Barely There is taking the Smart Sizes innovation one step further by providing the solution to women's ongoing battle with their bras, solving everything from too little concealment to annoying seams and tags with the new Dreamform bra," said Tricia Bouras, Barely There marketing director.  "With the innovative CustomFlex Fit technology and comfortable yet contemporary and sleek construction, Dreamform promises a sumptuous experience each time it's worn."

The CustomFlex Fit construction that shapes to fit the wearer allows for Barely There's Smart Sizes system.  Finding the right size bra is simple and streamlined because five easy sizes – XS through XL – replace 16 complicated cup-and-band sizes of traditional bra sizing systems.  Five sizes fit all – it's that easy!

The Barely There bras are surging in popularity because finding the right bra size is the number one complaint of woman about bra shopping.  An amazing 65 percent of women reported having difficulty finding their bra size when shopping, according to a Barely There online survey conducted last year with more than 5,800 women.

Barely There Dreamform bras are available at national retailers, including Macy's, JCPenney and Kohl's department stores, with a suggested retail price of $32.  Further information about the Barely There Dreamform line can be found at www.BarelyThere.com.  Shoppers can also "Like" Barely There on the company's Facebook community page, www.Facebook.com/barelythere, where information is shared on new products, promotions and tips for solving a variety of bra, panty and shapewear issues.

About Barely There

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops.  A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide.  Barely There is a brand of Hanesbrands Inc. (NYSE: HBI). For more information, visit www.BarelyThere.com.

SOURCE Barely There



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