National POS campaign raises nearly $1 million to support women living with heart disease
WASHINGTON, April 23, 2012 /PRNewswire-USNewswire/ -- WomenHeart: The National Coalition for Women with Heart Disease today announced a generous donation of nearly $1 million from the national off price retailer, Burlington Coat Factory. These funds were generated as a result of the retailer's first-ever Red Dress event hosted in support of women's heart health, held in all Burlington locations across the country and Puerto Rico from February 6-April 7.
For the first time, Burlington Coat Factory customers had the opportunity to purchase a red dress paper icon for $1 or more, with all proceeds benefiting WomenHeart. Funds raised will advance the organization's support services and educational programs for women living with heart disease in communities throughout the country, and will also enable the organization to begin a concerted effort to educate and support Hispanic women – a high risk population for heart disease – through translation of its educational materials and online communications.
"Burlington Coat Factory and shoppers everywhere have made it possible for WomenHeart to really expand our outreach and impact on saving women's lives from their leading health threat, heart disease," said Lisa M. Tate, Chief Executive Officer, WomenHeart. "Through WomenHeart's free education and support services, women are empowered to take charge of their heart health and live more heart healthy lives."
"Burlington and its customers have an excellent track record of supporting and participating in philanthropic efforts, and we are grateful for the outpouring of support in our inaugural women's heart health initiative in partnership with WomenHeart," said Thomas Kingsbury, president and chief executive officer. "We set out to raise funds and increase awareness of heart disease as the leading cause of death in women, and I am so proud to have accomplished our goals."
Today, nearly 42.7 million women in the United States live with or are at risk for heart disease. As the only patient-centered organization supporting women living with heart disease, WomenHeart educates and provides peer-to-peer support for women living with heart disease. Nearly 600 WomenHeart Champions in 48 states – women heart disease survivors who are trained volunteer community educators through the annual WomenHeart Science & Leadership Symposium at Mayo Clinic – carry out this mission on a daily basis in communities throughout the country, speaking to tens of thousands of women every year and distributing nearly 2 million pieces of educational materials annually.
WomenHeart: The National Coalition for Women with Heart Disease is the nation's only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women's heart health through advocacy, community education, and the nation's only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. To receive a free online heart health action kit or to donate visit www.womenheart.org/kit.
Burlington Coat Factory is a national retail chain offering brag-worthy merchandise for the entire family and the home with up to 60 percent off department store prices every day. Departments include ladies' dresses, suits and sportswear, juniors, accessories, menswear, family footwear, children's clothing, furniture and accessories for baby at Baby Depot, home decor and gifts, along with the largest selection of coats in the nation for the entire family. Burlington Coat Factory was founded in 1972 and has expanded from a single store selling coats, to a multi-department retail chain with more than 483 stores in 44 States and Puerto Rico. For more, visit www.BurlingtonCoatFactory.com.
SOURCE WomenHeart: The National Coalition for Women With Heart Disease