CHICAGO, Feb. 12, 2013 /PRNewswire-USNewswire/ --While there are many activities that appeal to women during the run of the 10-day Chicago Auto Show, organizers host Women's Day annually to further reach the female demographic. Held this year on Tuesday, February 12, Women's Day at the Chicago Auto Show will feature a robust lineup of events and activities geared towards female car buyers.
The Chicago Auto Show and its Women's Day sponsor, the Chicago Tribune, are hosting a full schedule of events including an awards ceremony coordinated by ChicagonistaLIVE to acknowledge and honor influential women in and around Chicagoland. A complete schedule is listed below:
- 10:00 a.m. – Networking Event Kick-Off moderated by Barbara Rozgonyi and featuring Debi Lilly, Elisa All, Jill Salzman, and Saya Hillman
- 11:30 a.m. – Honoring Trailblazing Women Presentation honoring Anupy Singla, Candace Jordan, Corri McFadden, Genevieve Thiers, Karen Weigert and Luvvie Ajayi
- 1:00 p.m. – I Love Lucy Stage Performance presented by Broadway in Chicago
- 2:00 p.m. – #ChicagonistaLIVE Talk Show hosted by Nancy Loo, MJ Tam, Beth Rosen and Duong Sheahan
- 3:15, 4:30 & 5:45 p.m. – Women's Workout & Wellness
- 4:00 p.m. – Miss Lori Concert
- 5:00 p.m. – Caryn Bark Comedy
Additionally, several vendors will be set up and offering services and information, including Broadway in Chicago, Chiro One Wellness Centers, Nail Fetish and Woman's Wellness.
According to Forbes, women influence more than 85 percent of car sales. Additionally, Forbes states that women have full or partial say over a staggering $80 billion worth of spending on cars and now represent 52 percent of new car buyers in the U.S.
"The automotive industry has been viewed as a male-dominated for many years. Over time, the market has shifted heavily and now fully embraces female shoppers," said Michael Ettleson, 2013 Chicago Auto Show Chairman. "Women's purchasing power in the marketplace is on the rise and continues to grow."
As always, women receive a special Women's Day discount at just $6 per ticket – half off the full ticket price. For more details on the 2013 Chicago Auto Show and for a full listing of Women's Day events and activities, please visit www.chicagoautoshow.com.
About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.
SOURCE Chicago Automobile Trade Association