Woodbolt International Chooses Neverstop as Agency of Record for External Marketing and Branding Capabilities

Two Best-in-Class Brands Join Forces to Deliver Game-Changing Marketing Programs

Jan 13, 2014, 10:35 ET from The CHR Group

NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Woodbolt International, an award-winning sports nutrition brand, has chosen renowned experiential marketing agency Neverstop as their agency of record for a wide spectrum of needs with regards to external brand reputation. The two companies will work together to accelerate the already successful Cellucor and Neon Sport brands.

Woodbolt International is a very visible brand and attends many different events throughout the world each year. Neverstop is charged with elevating the brands gravitas in the fitness market, as well as turning Woodbolt International into a true lifestyle brand based on the products proven benefits. This will be executed through truly innovative event strategies, guerilla marketing, market research, and other consumer-facing brand strategies.

"We are extremely excited to be working with such a well-known and growing brand," says Nasir Rasheed, President and Chief Cultural Engineer of Neverstop. "The programs we will be executing for Cellucor, Woodbolt's flagship brand, as well as Royal and Neon Sport, Woodbolt's two, newer sports nutrition offerings, and will continue to prove to the consumer that they are a leader in both the fitness and lifestyle spaces."

"We are thrilled to begin work with one of the world's premier experiential marketing groups," said Daniel Lourenco, Vice President of Marketing of Woodbolt International.  "Neverstop's creative moxie and commitment to delivering ground breaking consumer experiences matches our own-we are truly excited for our forthcoming collaborations."

About Cellucor
Woodbolt International is an award-winning, safe and effective supplement brand known for its premier weight loss and sports nutrition product offerings. Cellucor products can be found at GNC, Bodybuilding.com, Vitamin Shoppe and select retailers internationally. Visit Cellucor.com or connect with the company on Facebook or Twitter.

About Neverstop
Founded in 1996, Neverstop, a division of The CHR Group, is an award-winning creative agency that pioneered what is now known as experiential marketing and brand activation. The company started in the underground Seattle club scene and has grown into the nation's foremost boutique cultural engineering firm, designing and producing brand experiences for companies as diverse as Nike, Microsoft, Uniqlo, Target, Samsung, Range Rover, and Procter & Gamble. Visit Neverstop at www.neverstop.com.

SOURCE The CHR Group