Woodford Reserve(R) Bourbon Unveils World's Most Exclusive Mint Julep Cup

LOUISVILLE, Ky., April 12 /PRNewswire/ -- Woodford Reserve bourbon will celebrate the glamour and glitz of the Kentucky Derby® with the Ultimate Kentucky Derby Luxury:  the world's most exclusive mint julep cup. The Woodford Reserve $1,000 Mint Julep Cup Experience will feature a collection of 73 silver cups designed by Tiffany & Co. exclusively for Woodford Reserve. Proceeds from the cups will benefit The Barnstable Brown Kentucky Diabetes & Obesity Center.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100412/CL83609 )

"We are so delighted to have The Barnstable Brown Kentucky Diabetes & Obesity Center be the beneficiary of this year's Woodford Reserve $1,000 Mint Julep Cup sales," said Tricia Barnstable Brown. "This wonderful partnership will further help the cause of diabetes research, education and care for years to come."

Owners of the Woodford Reserve $1,000 Mint Julep Cup will enjoy a mint julep featuring a unique set of ingredients from around the globe: raw-cane sugar made from 100 percent organic sugar cane grown in Brazil; Kentucky Colonel Mint from Louisville, KY which was grown in a used Woodford Reserve bourbon barrel; ice made of water from a 10,000-year-old glacier in the far northern region of the Pacific Ocean near the Gulf of Alaska; and a small batch of the Master Distiller's personal selection of Woodford Reserve super-premium bourbon. The 73 silver cups will be presented on Kentucky Derby Day at Churchill Downs® in The Woodford Reserve $1,000 Mint Julep Cup Experience located near the clubhouse escalator inside Gate 10.

"Woodford Reserve is proud to partner with Tiffany & Co. to bring horse racing fans the most well-crafted mint julep cup ever to be sold," said Wayne Rose, Woodford Reserve brand director.  "Through the sale of these julep cups, we look forward to assisting The Barnstable Brown Diabetes and Obesity Center."

"Tiffany's great heritage of sterling silver craftsmanship was established in the late 19th century with the trophies our silversmiths created for the great horse races of the period," said Diane Brown, vice president of Tiffany & Co. "We are gratified to continue that heritage with the creation of these silver cups for Woodford Reserve bourbon for presentation at this year's Kentucky Derby and for the benefit of The Barnstable Brown Diabetes and Obesity Center."

Fans will also be able to follow Woodford Reserve online from exciting Derby events and activities via Twitter at @derbyinsider. Visit www.twitter.com/derbyinsider for all the details.

How to Purchase a Cup

Starting April 12, 2010 at noon, (EDT) consumers age 21 years and older can log on to www.woodfordreservemintjulep.com to purchase one of the 73 cups. Presented on one day, at one place only, all cups purchased must be picked up by the buyer or the buyer's proxy on May 1, 2010, Kentucky Derby Day at historic Churchill Downs.

The Exclusive Cup

73 Cups are being sold online for $1,000 on a first come, first buy basis. This will be the 73rd year that the Mint Julep has been recognized as the traditional beverage of the Kentucky Derby at Churchill Downs. Each individually numbered cup is presented with a sterling silver sipping straw and features the Woodford Reserve logo along with a unique horse racing design.  The handmade silver cups have been designed by Tiffany & Co. and come with a sterling silver sipping straw. Each cup will be presented in a unique Tiffany & Co. "blue box" and will be set in a Woodford Reserve casing made from the same wood as Woodford Reserve barrels are made. The cups will be on sale from April 12-28 at www.woodfordreservemintjulep.com for $1,000 on a "first come, first buy" basis. Any unsold cups will be available for purchase at Churchill Downs on Kentucky Derby Day.

The Mint Julep Cup's Exotic Ingredients

The $1,000 Mint Julep will be made with the most exotic ingredients in the world

• Organic Turbinado raw-cane sugar made from 100 percent organic sugar cane grown in Brazil. This sugar provides a smooth, mellow and rounded flavor, perfect for the world's most exotic Mint Julep.
• A special Kentucky Colonel Mint from Louisville, KY which was grown in a used Woodford Reserve Bourbon barrel.
• Ice made of water from a 10,000-year-old glacier in the far northern region of the Pacific Ocean near the Gulf of Alaska. This iceberg is by far the rarest and purest type of water on earth, pre-dating man and pollution.
• A small batch of the Master Distiller's personal selection of Woodford Reserve super-premium bourbon, selected specifically for the $1,000 Mint Julep.

About Woodford Reserve

Woodford Reserve, the "Official Bourbon of the Kentucky Derby", is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky - the heart of thoroughbred country. Woodford Reserve is one of the fine spirits produced and marketed by the Brown-Forman Corporation (NYSE: BF-B). For 140 years, Brown-Forman has enriched the experience of life by responsibly building fine quality beverage alcohol brands.  The company's brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide.  For more information about the company, please visit http://www.brown-forman.com, and for more information on Woodford Reserve visit http://www.woodfordreserve.com/. Please enjoy your bourbon responsibly.

About Tiffany & Co.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit tiffany.com or call the shareholder information line at 800-TIF-0110.

About The Barnstable Brown Kentucky Diabetes & Obesity Center

The goal of The Barnstable Brown Kentucky Diabetes and Obesity Center is to organize and integrate clinical and scientific approaches to enhance diabetes and obesity research and clinical practice at the University of Kentucky. Since 2008, all proceeds from the annual Barnstable Brown Gala go to develop this large-scale center that brings together the University's breadth and depth of researchers, educators and clinicians focused on diabetes and organizes them to attack the problem collaboratively.

About Churchill Downs®:

Churchill Downs, the world's most legendary racetrack, has conducted Thoroughbred racing and presented America's greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 136th running of the Kentucky Derby on May 1, 2010 and the Kentucky Oaks on April 30, 2010. The track will conduct its 2010 Spring Meet from Saturday, April 24, through Sunday, July 4.  Churchill Downs is scheduled to host the Breeders' Cup World Championships for a record seventh time on Nov. 5 and 6, 2010. Churchill Downs tickets are available at Tickets.ChurchillDowns.com or by calling (502) 636-4400. Additional information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.

Woodford Reserve Distiller's Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2010.

SOURCE Woodford Reserve