PARSIPPANY, N.J., March 8, 2016 /PRNewswire/ -- Inspired by the celebration of female achievement at the heart of International Women's Day, Woolite®, an RB brand, and nonprofit Dress for Success® are presenting women with a provocative challenge: Are they willing to donate the clothes off of their own backs, even a favorite outfit, if it means it would bestow confidence on another? At the core of the #ShareConfidence movement, launching today through an emotional video, is the unique power of vibrant, dark clothing and the transformation it can create for a woman in need of a fresh start. Something as seemingly small as not having the right professional wear can keep a woman from re-entering the workforce and getting the job she needs.
"Something as simple as a prized black dress can give a woman that special something – much-needed confidence – to strive for success," said Ignacio Puig de la Bellacasa, Marketing Director at RB. "This mutual, strong belief in caring for women and mission to deliver confidence is at the core of this partnership. Woolite champions women who don't back down from a challenge and we do this by keeping her clothes as vibrant as she is, and Dress for Success' goal of giving women an edge in their careers is one that Woolite stands behind."
In the video, confident and dark clothing-clad women pose for street-style photographer, Shaniqwa Jarvis. To each woman, Jarvis asks a question: Would they be willing to share their confidence to help empower another woman to get ahead in her career…what if it meant donating that favorite dress or jacket she was currently wearing? The initial shock of having to give up a prized item, but ultimate willingness to accept the challenge, culminates in an emotional conclusion when the transformations of Dress for Success recipients are revealed and they are ready to confidently take that next step in their careers. To maintain the vibrancy of the donated clothing, items were laundered in Woolite Darks.
"Confidence is believing in yourself and your potential. A confident woman is unstoppable," said Joi Gordon, CEO of Dress for Success Worldwide. "We see how a change of clothes can offer a woman the opportunity to let her confidence shine. She may be uncertain of her future, but once she sees her potential in the mirror, she realizes anything is possible."
Unlike other detergents, Woolite Darks is free of harsh chemicals and ingredients, like bleach or enzymes, keeping dark clothes looking like new for longer, so your love for dark clothes doesn't have to fade. Woolite Darks is available at Walmart, Target, Amazon.com and other major retailers.
To get involved in this confidence sharing movement, Woolite and Dress for Success encourage you to donate gently used dark clothing to a local Dress for Success affiliate. Visit https://www.dressforsuccess.org/affiliate-list/ for a list of drop off locations.
To learn more about Woolite and #ShareConfidence, visit Woolite.us/dressforsuccess.
RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.
For more information visit www.rb.com.
*RB is the trading name of Reckitt Benckiser group of companies
About Dress for Success®
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 150 cities in 20 countries. To date, Dress for Success has helped more than 925,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.