Workfront Releases Rich Media Proofing Capabilities in its ProofHQ Product

SILICON SLOPES, Utah, July 14, 2016 /PRNewswire/ -- Workfront, the leading provider of cloud-based Enterprise Work Management solutions, today announced that with its rich media proofing enhancements to its ProofHQ product, the company's customers will be able to upload, review, and approve HTML5 banner ads, websites, videos, and other rich media content in a single application. Unique to ProofHQ, rich media proofing provides a more efficient way to gather feedback and approvals.

"ProofHQ leads in providing comprehensive review and approval solution on the market that offers rich media proofing for in-house marketing and creative teams, as well as external agencies," said Steven ZoBell, chief product and technology officer at Workfront.  "Without compromising the user experience, ProofHQ supports over 150 different file types, including: static files, webpages, audio-visual files, both animated and SWF files, HTML5 content and microsites. These significant enhancements to the tool provide a faster, easier way to gather feedback and approvals and get the content to market quicker, all without sacrificing high-quality results."

"Being able to proof rich media files within ProofHQ is a massive leap forward for us," said Ben Terry, chief technology officer at Splash Worldwide Ltd. "We used to have to send emails with links to an HTML5 file, which is on a hosting site. It was difficult to manage and track feedback from all the different reviewers. Now all files and revisions are found in one place and it saves a significant amount of time and headache for our team."

The new capabilities offered through rich media proofing include:

• Single source for comments and feedback — ProofHQ allows marketers to review and approve rich media content in one application. ProofHQ moves feedback and comments out of email conversations and directly onto the creative asset. Comments come alive as real-time discussion threads, allowing for specific, actionable direction to be provided, speeding up project delivery by an average of 56%.
• HTML5 Files Come to Life — With the new functionality to proof HTML5 files, web banners that move and shift can be proofed without having to upload multiple files.
• Increased productivity, efficiency and collaboration — Marketers can upload, review and approve rich media content via ProofHQ without having to grant individuals access to the staging site, eliminating overhead and the hassle of administration.

The new capabilities of ProofHQ have been added to more than 150 file types users can proof, including:

• Video and audio proofing done right—Instead of cumbersome time stamp notes written in hard-to-track emails, the ProofHQ rich media proofing allows comments and annotations to be made on individual video frames and specific points in audio, creating a streamlined proof and approval process.
• Simplified review of static file types—Whether you're proofing a PDF, Adobe CS, Word, PPT, JPEG, etc., ProofHQ can manage the proofing process, allowing multiple users to make in-line edits in the document, all at the same time.
• Simplify website editing—Traditionally, website mocks have been converted to PDFs for proofing, leaving proofing of hyperlinks to be done on a testing site. With ProofHQ, web pages—including hyperlinks—can be proofed live, with editors able to make comments in one trackable place.

To learn more about the ProofHQ rich media solution, visit http://www.proofhq.com/richmedia-onlineproofing.

Additional Resources:

• See how ProofHQ rich media proofing works
• Learn more about Workfront
• Learn more about online proofing, www.proofhq.com

About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.

Contact: Shelbi Gomez
[email protected]
801-477-9813

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