IRVINE, Calif., April 27, 2016 /PRNewswire/ -- Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela's Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/
Syneron Medical a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela's award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.
"My approach has definitely changed," said Lochte when asked what he was doing differently to prepare for his next competition. "I'm eating better, sleeping better and training harder than ever. Since getting Gentle Laser Hair Removal, I can spend the time I used to spend shaving training in the pool. With everything else I have to think about, it's nice to know shaving is not on that list."
Syneron Candela's proprietary Gentle Laser Hair Removal line is the world's bestselling laser hair removal system. After only three treatments, no matter the skin color, up to 80 percent of hair from the desired region is permanently reduced. *
"Gentle Laser is not only permanently reducing hair, it's also fast and virtually painless," said Amit Meridor, Chief Executive Officer, Syneron Candela. "When we started working with Ryan, one of the first things he mentioned was how much time he spent shaving. With Gentle Laser Hair Removal, Ryan can spend that time focused on what he does best: swimming."
To learn where you can get Gentle Laser Hair Removal, visit this link: www.getgentlehairremoval.com
*Results may vary.
About Syneron Candela
Syneron Candela is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. The Company's technology enables physicians to provide advanced solutions for a broad range of medical aesthetic applications including body contouring, hair removal, wrinkle reduction, tattoo removal, improving the skin's appearance through the treatment of superficial benign vascular and pigmented lesions, and the treatment of acne, leg veins and cellulite. The Company has a wide portfolio of trusted, leading products including UltraShape, VelaShape, GentleLase, VBeam Perfecta, PicoWay, Profound and elos Plus.
Founded in 2000, the corporate, R&D, and manufacturing headquarters for Syneron Candela are located in Israel. Syneron Candela also has R&D and manufacturing operations in the U.S. The company markets, services and supports its products in 86 countries. It has offices in North America, France, Germany, Italy, Portugal, Spain, UK, Australia, China, Japan, and Hong Kong and distributors worldwide.
For additional information, please visit http://www.syneron-candela.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/world-champion-swimmer-ryan-lochte-puts-down-the-razor-and-picks-up-the-laser-300258286.html
SOURCE Syneron Candela