World Health Care Congress Health Plan Innovation Congress Announces ConnextionsHealth to Play Key Role in Summit on Strategic Practices for Top Health Plans to Grow, Retain and Better Serve Their Members

WASHINGTON, Jan. 25 /PRNewswire/ -- The World Health Care Congress Health Plan Innovation Congress is pleased to welcome health insurance industry thought leaders from ConnextionsHealth to the program for a three-day forum designed to help leading health plans grow, retain and provide better customer service for their members.

The Health Plan Innovation Congress delivers expert knowledge, best practices and actionable strategies for success. A faculty of industry leaders will share case study examples of effective tools to position companies for short-term and long- term growth in the new health care landscape. The Congress will be held March 10-12, 2010, in Orlando, Florida, and feature more than 30 industry leaders.

ConnextionsHealth, through industry expertise, proprietary technology and highly-trained contact center professionals, is helping health plans make the necessary switch to become more consumer-centric organizations and ensure their paths to success include an entirely new set of marketing, distribution, product development and communications improvements.

For information on the Health Plans Innovation Congress, please visit:

http://www.worldcongress.com/events/HL10009/

This marks the second consecutive year World Congress has collaborated with ConnextionsHealth to produce a summit geared toward health plan innovations. This program will feature Connextions Health President Steven Auerbach, Executive Vice President Leslie Pecci, and Rob Panepinto, Managing Director – Client Practice. ConnextionsHealth will co-chair the 2010 event in addition to presenting on the agenda.

"We are extremely pleased to welcome ConnextionsHealth participation in the program," said Ann McGrath, director, World Health Care Congress, leadership summits. "The innovations they bring to the health insurance market will be a driving force in how the largest insurers develop new business models that reflect new market demands."

Key topics involving ConnextionsHealth leaders include:

Distribution in an Exchange-Based World

All of the current healthcare bills include some level of focus on exchanges as a key distribution method post health reform. Steven Auerbach, President of ConnextionsHealth, and Bob Booz, Managing Vice President at Gartner, will discuss how carriers can best maximize their opportunity in an exchange-based world. This discussion will focus on:

• Channel of choice
• Distribution partnerships
• Persistency
• Technology enablement

Succeeding in the B2C Marketplace: Key Factors for Success

Leslie Pecci, Executive Vice President, ConnextionsHealth, will address best practices that are driving payer revenue with every touchpoint, including:

• Acquisition – maximize conversion rates and reduce acquisition costs (B2B and B2C)
• Retention – proactive outreach programs to highest value customers and innovative save desk programs
• Service – quality multi-channel communication (IVR, phone, web, chat, SMS text)

The Convergence of Group and Individual Markets

Due to large volumes of churn in the small, mid and large group markets, the ability for plans to more closely integrate their group and individual products is critical.  Rob Panepinto, ConnextionsHealth's Managing Director — Client Practice Group, and Michael Cho, the President and Chief Executive Officer of DestinationRx, will discuss the effective conversion of retirees from group plans to individual Medicare plans and group transition strategies for employers terming group coverage and/or lower participation rates by employees and dependents.

Other key topics at the Congress will include:

• Member Retention Strategies for Today's Competitive Environment
• Utilize Data Analytics and Segmentation Strategies to Improve Member Retention
• Retention Technologies: Developing On-Line Consumer Tools to Increase Member Loyalty
• Best Practices in Marketing and Communications
• Evaluate Innovative Channels to Reach New and Existing Customers
• Assess Social Networking Opportunities to Reach New Audiences
• Advances in Product Design and Development
• Incorporate the Voice of the Consumer
• Identify Successful Product Roll-out Strategies
• Product Innovations to Increase Customer Enrollment, Retention and Loyalty

About the World Health Care Congress Leadership Summit series

The World Health Care Congress Leadership Summit Series addresses the most cutting edge issues for health care executives across a wide range of industry sectors. Designed to expand on topics discussed at invitation-only summits during the World Health Care Congress, this series offers new perspectives on established methodologies, and details solutions to foster innovation and change.

About Connextions:

Connextions successfully provides professional and contact center services and technology that drive revenue at every touch point for some of the nation's best companies. Their US-based contact center staff of 3,000 acquire, retain and service their clients' customers (both B2B and B2C) through calls, web interactions, chat, text and email. On an annual basis, they: Generate $2.3 Billion in revenue for a single client; Write more than $1.1 billion in insurance premium; Handle more than 34 million calls and over 3.6 million chat transactions. Connextions is a privately held company and part of the New Mountain Partners II, L.P. portfolio, a private equity fund sponsored and managed by Manhattan-based New Mountain Capital LLC. See www.connextions.com.

SOURCE World Health Care Congress