World Kitchen Renames Charleroi, PA To Pyrex, PA In Celebration Of Brand's 100th Anniversary

The Pyrex Brand Announces Anniversary Mobile Tour with Town Celebration

May 18, 2015, 09:30 ET from World Kitchen, LLC

ROSEMONT, Ill., May 18, 2015 /PRNewswire/ -- On Saturday, May 16, 2015, the Pyrex® brand, a leader in the glass bakeware industry, continued its 100-year anniversary celebration in its hometown of Charleroi, Pa., which was kicked off by renaming the town to Pyrex, Pennsylvania. Charleroi has been producing Pyrex products for over half a century. The brand's renaming initiative officially kicks off a mobile tour honoring Pyrex products in America that will travel across the country this summer celebrating 100 years.  

As part of the renaming ceremony, World Kitchen and the Pyrex brand team hosted a celebration for the dedicated employees, retirees and residents who helped shape the brand into what it is today. Charleroi residents were treated to a pancake breakfast, live entertainment, interactive photo booth, product giveaways and the World's Largest Measuring Cup.

Carl Warschausky, president and chief executive officer of World Kitchen LLC, was in attendance to unveil the new town name and serve pancakes to residents. "We consider the Charleroi employees the heart and soul of the Pyrex brand," said Warschausky. "Their hard work and dedication to the brand does not go unnoticed. Now is a time to celebrate and give thanks to the employees who truly exemplify our brand and serve as the ultimate testament to who we are."

Pyrex, PA., marks the second major event celebrating the Pyrex brand. At the International Home + Housewares Show on March 8, Pyrex debuted the World's Largest Measuring Cup. The record setting cup will make its way from Charleroi to the following notable events:

  • Indy 500Indianapolis, IN 5/22-24
  • CMA Music FestivalNashville, TN 6/11-14
  • Corning Museum of GlassCorning, NY 6/20
  • Macy's Herald Square – New York City, NY 6/24
  • Wawa Welcome America FestivalPhiladelphia, PA 7/4

"World Kitchen has been working hard to make this celebration larger than life, literally. It only made sense to bring the kick-off celebration to Charleroi, the town that has been the home of Pyrex glassware for more than 50 years. A town that, though small in number, is mighty and has brought quality products into the homes, and kitchens of millions of Americans," said Warschausky. 

To further engage consumers, the 100th celebration also continues online with two exciting promotions. The Pyrex 100 Days of Giveaways began March 22 where fans can enter on Pyrex100.com for a chance to win daily and monthly prizes including Pyrex products from the limited edition anniversary collection. Additionally, fans are asked to raise their glass and use the hashtag #RaiseYourGlassSweeps on Twitter and Instagram with photos of themselves raising a Pyrex glass in celebration for a chance to win a grand prize trip for two anywhere within the continental United States and other great prizes.

To find out more about the World's Largest Measuring Cup, contests terms and conditions, and the 100th anniversary of the Pyrex brand, please visit www.Pyrex100.com.

About World Kitchen, LLC
Headquartered in Rosemont, Ill., World Kitchen and its affiliates manufacture and market products worldwide through a portfolio of well-recognized and respected brands, including under the Pyrex®, Corelle®, Corningware®, Snapware®, Baker's Secret® and Chicago Cutlery® trademarks. World Kitchen's brands and products have a strong reputation for quality, innovation, performance and durability. World Kitchen and its affiliates employ approximately 3,000 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. Pyrex and CorningWare are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC. For more information, visit http://www.worldkitchen.com.

Contact: Daniel Hernandez
Zeno Group
312-396-9765
daniel.hernandez@zenogroup.com

Photo - http://photos.prnewswire.com/prnh/20150518/216582

 

SOURCE World Kitchen, LLC



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