Worldhotels Announces Partnership With Three New Frequent Flyer Programs

SAS EuroBonus, BalticMiles and Multiplus bring partnership portfolio to 24

Mar 21, 2012, 14:38 ET from Worldhotels

NEW YORK, March 21, 2012 /PRNewswire/ -- Worldhotels, one of the world's leading groups for independent hotels, today welcomed three new frequent flyer program partners: EuroBonus from Scandinavian Airlines (SAS); BalticMiles from airBaltic, and the South American loyalty coalition network called Multiplus. With these additions, Worldhotels' frequent flyer programs now total 24 – the most offered by any independent hotel group.

Effectively immediately, members of the three programs are able to collect points at all of Worldhotels properties worldwide on qualifying rates. They can also benefit from various bonus miles activities, such as double- or triple-miles offers. More details can be found at

SAS is the national carrier of Denmark, Norway and Sweden, serving 27 million passengers annually from its hub airports in Copenhagen, Oslo and Stockholm. SAS is a founding member of Star Alliance. Its award-winning Frequent Flyer program EuroBonus has almost three million members.

Fast-growing airBaltic operates direct flights from three Baltic state capitals – Riga, Vilnius and Talinn – and serves more than 50 destinations in Scandinavia, Middle East, Eastern Europe and other European destinations. The BalticMiles program currently has nearly 500,000 members.

Multiplus is a subsidiary company of TAM, one of the largest airlines in South America. Multiplus allows its nine million members, including the members of TAM's frequent flyer program Fidelidade, to accrue points in several different market segments, such as travel and retail. In addition, members can exchange their points for more than 50,000 products and services.

"With our portfolio of 24 frequent flyer programs, we are adding value to our guest experience for more than 270 million frequent travelers around the world, while attracting new guests for our hotels."

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SOURCE Worldhotels