WorldNow Hires a Social Media Director

May 02, 2013, 15:00 ET from WorldNow

NEW YORK, May 2, 2013 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, announced today that it is expanding its professional services to include Social Media services.  The company recently hired Piers Mathieson, who brings over 15 years of Marketing experience with 6 years focused on social media.  He has a track record of success building communities and brand strategies for numerous clients in the music and entertainment industry.

"We understand the value that social media brings to any brand and understand the impact it is having on the TV industry. Bringing Piers on board will help us to service our clients on an even deeper level and help them expand their digital assets beyond just their websites," said Gloria Cid, VP of Marketing and Communications, WorldNow.

Born and raised in New York City, Mathieson began his career at the age of five as a child actor. As an adult, he turned to the music industry where he coordinated  production of many music albums for companies such as MCA, EMI and Universal, among others. He launched his own management company and successfully secured publishing deals while negotiating contracts for recording artists, music producers and songwriters. His music credits include both the Juice motion picture soundtrack and the Bodyguard motion picture soundtrack, which is still one of the top selling albums of all time. He started his own Marketing company 4 years ago with a focus on Social Media. He has a proven track record demonstrating community management and brand strategy.  His "social footprint" expands over 800 million impressions (on Facebook, Twitter, YouTube, alone) for his clients just over the last 2+ years. His knowledge of the various social platforms and how to leverage them by industry is unparalleled.

"I am thrilled to bring my expertise to a cutting edge organization. Social media is just starting to make its mark on the television industry. I can't wait to help stations navigate what I refer to as the Wild Wild West. This landscape is changing on a continual basis and it is an art understanding how to navigate it," said Piers Mathieson, Director of Social Media Marketing, WorldNow.

The social media offerings that will now be available include, social analytics, consulting, advertising and campaign management and ongoing maintenance of social properties. This is the latest development in WorldNow's ongoing strategy of building on its technology base to offer digital media advice and services to the local media industry.

In the last 3 years, 12 of 13 RFP's for platform services sought by broadcasters have been awarded to WorldNow giving them the #1 market share serving over 450+ local broadcasters around the country, covering over 80% of US households.

About WorldNow
WorldNow provides industry leading online publishing and revenue solutions for local media. Our cost efficient publishing platforms include innovative CMS solutions for site management, video and mobile publishing. Our online revenue solutions include a national advertising network, packaged local sales programs, classifieds and comprehensive sales training and support. Our online media, technology, and marketing teams have extensive experience in helping local media companies build profitable businesses on the Web. We support our technologies and services with in-depth strategic consultation incorporating market leading best practices for managing successful online businesses. Our full service solutions and support enable our clients to realize greater real-world profitability from their investment. Leverage our experience built over 14 years in partnership with more than 400 local media properties. Current WorldNow customers include: Allbritton, CBS Local Digital Media, Cox, Dispatch, Fisher, Fox TV Stations, Griffin, Landmark, Lilly Broadcasting, London Broadcasting, Medial General, Meredith, New Age Media, Quincy, Raycom Media, Reiten TV, Sagamore Hill, Sunbeam, Titan, Waterman, West Virginia Media, and Young Broadcasting. For more information please visit  WorldNow services over 57million monthly uniques and powers over 450 local broadcasters with 81% of US households covered.