WorldNow Introduces Mobile CMS

NEW YORK, April 6 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, today introduced WorldNow Mobile CMS, a mobile content management system that allows publishers to build and fully control their own mobile sites.

WorldNow Mobile CMS breaks the inflexible, cookie-cutter mobile site template norm by allowing our publishing partners to optimize mobile content specifically for consumers in their local markets in real time.

Incorporated in the publishing system, WorldNow Mobile CMS offers interactive features that are important in today's local media landscape. This includes the ability to generate customizable interactive forms to build consumer databases, collect and utilize user generated content (UGC), push breaking news and information immediately out to mobile consumers when and where they need it the most and build and create unlimited advertiser sites. These tools allow for greater consumer engagement and strong opportunities to monetize the mobile audience.

"The Mobile CMS is the first pillar in a mobile strategy aimed at providing superior tools for our publishing partners," said Doug Campbell, WorldNow's senior vice president of Mobile. "As mobile continues to increase in importance to consumers and advertisers, our focus is to help our partners maximize revenue."

The WorldNow Mobile CMS utilizes a database of over 4,000 mobile devices to optimize the way a site is delivered to each device. Smartphone users experience a beautifully rendered site including high quality video while older devices that only render text get just the basics. The system is designed to give each mobile consumer the best experience allowed by his or her device.

The technology behind the Mobile CMS is flexible and allows easy integration with any content management system as well as third party applications for ad serving and analytics. It comes to market integrated with Webtrends and DoubleClick but almost any application can be used.

According to Nielsen, the US Mobile Web has increased to 69.6M users in January 2010. As the Mobile Web evolves both technically and through increasing consumer adoption, the need for local media groups to begin to take greater control of their mobile offerings is a necessity. WorldNow Mobile CMS allows publishers to seize the future today.

Pricing and Availability

WorldNow Mobile CMS is available now and pricing information can be obtained by contacting Doug Campbell at [email protected].

About WorldNow

WorldNow, a New York-based leader in online technology, content and revenue solutions, is the only company to provide a comprehensive technology platform and strategic advertising services that enable media companies to expand to the digital realm with innovative Web and mobile publishing tools, advanced video delivery technology and industry-driving advertising leadership. WorldNow's proven Web, video and mobile technology and advertising leadership equips its media partners with the tools to make the transition to the digital marketplace, expand their footprint in the online ecosystem and realize real-world profitability from their investment.  Current WorldNow customers include CBS Radio, Cox, Dispatch, Fisher, Gray, Griffin, Journal, Landmark, Media General, Quincy, Raycom Media, Schurz, Titan, Waterman and Young. For more information please visit www.WorldNow.com.

SOURCE WorldNow