Worldnow Promotes Melissa Hatter To Executive Vice President Of Product And Client Operations

NEW YORK, April 7, 2015 /PRNewswire/ -- Worldnow, the leading provider of digital media management and advertising services, today announced that it has promoted long-time executive Melissa Hatter to executive vice president of product and client operations. In this role, Hatter will lead the company's merger of client services and affiliate communications and technology (ACT) to ensure best-in-class 24/7 customer support. Hatter will also lead the realignment of strategic managed services, product and content operations to deliver market-leading innovation and proven consulting services to drive audience engagement, brand loyalty and revenue.

"Worldnow was built on a vision of providing best-in-class products and services with premium customer support," said Gary Gannaway, chief executive officer of Worldnow. "There is nothing more important than providing our clients best-in-class, innovative strategic support, products and services to surpass their needs and expectations. Melissa's proven track record, experience and industry acumen has created a culture of excellence among her team that is unparalleled. I am confident that Melissa's stewardship will bring the same level of operational and strategic excellence to our ACT, content and product teams."

An Addy Award winner for Excellence in Interactive Media with more than 20 years of leadership experience in broadcast, technology and digital media, Hatter most recently was executive vice president of client services and was the driving force behind the company's initiatives to extend beyond traditional customer support beginning in the early 2000s. A veteran of Worldnow, Hatter helped build the strategic consulting practice for the company, leading digital development strategic retreats with major media companies. Hatter's strategic services span a wide range of topics that include customer experiences, social consultation, search engine optimization, content creation and workflow engineering to optimize efficiency.

"Melissa has been invaluable to our success and is the perfect fit to drive our realignment initiatives," said Craig Smith, president and chief operations officer of Worldnow. "In the last two months, Melissa has redefined our product execution and roadmap to provide greater focus on our core products to deliver market-leading innovation. We look forward to sharing the exciting changes she is implementing across these teams to ensure the best-in-class support infrastructure that not only maintains the highest standard of quality, but also extends it to an unprecedented level."

About Worldnow
Worldnow offers the only unified media platform that enables content owners to ingest, manage, measure and monetize video across all IP-connected devices. The company's open, modular platform delivers an efficient and cost-effective solution, unifying linear studio systems with digital content management (CMS), online video (OVP), over-the-top (OTT), analytics and advertising. In addition, Worldnow delivers a complete advertising ecosystem that includes direct ad sales and operations teams and the ability to leverage its extensive ad network, which covers 81% of U.S. households. Worldnow's multi-tenant software platform powers many leading companies such as CBS, Cox, Dispatch, Fox Television, Media General, Meredith Corporation and Raycom Media.

To schedule a meeting with Worldnow at NAB 2015 in Las Vegas in Booth# SU 12010 in the Upper Level of the South Hall of the Las Vegas Convention Center from April 13-16.

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SOURCE Worldnow