MUSCATINE, Iowa, April 11, 2011 /PRNewswire/ -- World's Best Cat Litter™ -- the whole-kernel corn litter known for its high-performance odor control, quick clumping and all-natural attributes -- announces that it is launching a new product: Scented Multiple Cat Clumping Formula.

The new formula, scented with 100% natural lavender oil, is planned to be in stores May 2011 and will join the two current World's Best Cat Litter™ formulas: Clumping Formula and Multiple Cat Clumping Formula.

"Now cat owners have a choice of all-natural, pet-safe solutions and can choose from – scented or non-scented formulas," says Paul Zobel, Senior Director of Marketing, World's Best Cat Litter™. "Our new lavender-scented formula is ideal for those cat owners who prefer their litter to be scented, without any synthetic or artificial perfumes."

Product Availability: World's Best Cat Litter™ is available at PetSmart and PETCO, most Target stores, and other leading pet and grocery stores throughout the U.S. and Canada. Like the Clumping Formula and the Multiple Cat Clumping Formula, the new Scented Multiple Cat Clumping Formula will be available in three sizes: 7-lb., 17-lb. and 34-lb. bags.

Product Features and Benefits: World's Best Cat Litter™ harnesses the power of naturally microporous whole-kernel corn to offer outstanding odor control, quick clumping and long-lasting use. Because it clumps fast with limited seeping or sticking to the sides of the box, this 100% natural litter is easy to scoop, making cleanup convenient. Quick clumping also keeps the rest of the litter dry, meaning that one bag of World's Best Cat Litter™ may last one cat over 30 days.

As a further benefit, World's Best Cat Litter™ is made from all-natural ingredients. There's no silica dust for humans or cats to breathe. World's Best Cat Litter™ isn't mined, drilled, or artificially produced. It's milled from renewable whole-kernel corn and disperses in water.

About World's Best Cat Litter™: World's Best Cat Litter™ is a pet, people and planet-friendly cat litter made with whole- kernel corn and other natural ingredients using a patented scientific process that delivers advanced odor control and quick clumping. Using no synthetic chemicals, World's Best Cat Litter™ is all natural. Offered in a variety of clumping formulas, the litter is available in PetSmart and PETCO, most Target stores, and other leading pet and grocery stores nationwide. Produced by Kent Nutrition Group, Inc., World's Best Cat Litter™ is headquartered in Muscatine, Iowa. www.worldsbestcatlitter.com

SOURCE World's Best Cat Litter