World's Best Cat Litter™ Celebrates Expanded Product Lineup With New Round of GiveLitter™

MUSCATINE, Iowa, Aug. 19, 2013 /PRNewswire/ -- World's Best Cat Litter™ is celebrating its expanded product lineup by launching a new round of GiveLitter™, a charitable initiative that allows online voters to donate up to 30,000 pounds of litter to two Northwest animal shelters.

The new GiveLitter™ round launches today, with voting running until Friday, August 23rd, 2013. Cat enthusiasts can visit www.worldsbestcatlitter.com/givelitter and vote daily to donate litter to the Idaho Humane Society and PAWS (The Progressive Animal Welfare Society).

For every vote, World's Best Cat Litter™ will donate one pound of litter to the chosen charity up to 15,000 pounds of litter total for each! In the end, each shelter will receive litter according to how many votes they received. Voting is free and open to anyone.

The latest round of charitable giving celebrates the unveiling of the brand's Advanced Natural Series – a new high performance clumping litter made specifically for fast and easy cleanup. World's Best Cat Litter™ now offers a full family of natural clumping litters that offer Concentrated Power for a Cleaner Litter Box.

"We are proud to now offer six different natural litter choices for all types of cat owners. We figured it was only fitting to celebrate by supporting newly adopted cats and new pet parents," said Jean Broders, Brand Manager of World's Best Cat Litter™.

World's Best Cat Litter™ expects both participating shelters to receive thousands of pounds of all-natural litter based on the success of previous rounds of GiveLitter™. The most recent GiveLitter™ effort saw voters casting 30,000 votes in only four days to support the SPCA of Wake County in North Carolina and the Greater Birmingham Humane Society in Alabama. Massive online voting saw both Southeast shelters receiving the maximum litter donation possible.

Since its inception, GiveLitter™ has helped cat enthusiasts donate more than 232,000-pounds of free cat litter to deserving shelters across the United States. The program has also donated more than 1,000 adoption kits to participating shelters.

"We are constantly amazed by the support of our customers and the greater cat-loving community as a whole," said Broders.

About GiveLitter™: World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats -- indeed all pets -- a respect for communities and a responsibility to the planet. That is why it is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. GiveLitter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Visit www.worldsbestcatlitter.com/givelitter.

About World's Best Cat Litter™: World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. www.worldsbestcatlitter.com.

SOURCE World's Best Cat Litter