World's Fastest-Growing Color Cosmetics Brand Increases European Presence At Cosmoprof Bologna

NYX European Offices and Distribution Center Offer Increased Customer Service and Brand Partnering Opportunities to Select Retailers and Distributors

Feb 19, 2013, 07:57 ET from NYX Cosmetics

LOS ANGELES, Feb. 19, 2013 /PRNewswire/ -- Today, NYX Cosmetics announces they will be exhibiting at Cosmoprof Bologna in two locations. The California-based professional makeup line carried at Ulta, Sephora, Douglas Perfumeries, Manor Department Stores, Beautik and free-standing stores is expanding its distribution throughout Europe.  The brand will be located in both the US Pavilion and the California Pavilion, exclusively designed for showcasing brands headquartered in the state of California.


"NYX continues to expand rapidly around the globe, with international growth being a major point of focus for the brand.  Each year, we collaborate with our international strategic partners at the Cosmoprof shows in Bologna, Hong Kong and the United States.  As a California brand loved by Hollywood and celebrity makeup artists, exhibiting NYX in the California Pavilion is the perfect representation of who we are and an appropriate way to showcase our products.  We welcome retailers, press, and distributors to come see why NYX is the fastest growing Color Cosmetics brand in the world," said Scott Friedman, CEO, NYX Cosmetics, about the brand's presence at the show.

NYX recently opened new offices located in Wiesbaden, Germany to better service the growing customer base in Europe.  In addition, the brand has also opened European distribution centers to provide the best product, at the best prices with the best customer service available for this important and growing group of customers.  NYX outpaces the expectations of every retailer where the brand has been launched.  Recently at Manor Department Stores in Switzerland, the brand's retail space has grown tremendously in the beauty department.  Freestanding stores have also launched in the past few months in Thessalonike, Greece; Stockholm, Sweden; and Warsaw, Poland.  The brand also plans expansion with Douglas to extend beyond the current distribution points in Germany, Austria, Turkey and The Netherlands.

At the tradeshow, taking place from March 8-11 at the Bologna Fair District in Bologna, Italy, attendees are invited to visit the NYX Cosmetics booth in the US Pavilion, Hall 30 at Booth A17A and in the California Pavilion located in Hall 29. Onsite, distributors will have the opportunity to see new and classic NYX products, and experience first-hand the edgy, sexy and sassy brand that has become the fastest growing color cosmetics company worldwide.

The brand's unique positioning and reputation within the realm of Social Media has propelled growth in markets around the world including North America, South America, Europe, South Africa and recently in South East Asia where NYX can be found in Sephora stores with a wide assortment of SKUs.  Immediately after the launch of the brand, bloggers and vloggers were sharing their experiences and opinions with their peers letting them know the number one question around the world, "Where can I buy NYX Cosmetics"?  Impressions of the peer-generated videos on YouTube exceeded 1.6 billion impressions through 2012 and continue to climb.  In the US, the self-described "Haul" videos generated by consumers who purchase NYX at Ulta Beauty Stores are some of the most common.  Over 1,000 NYX SKUs are available at Ulta Beauty's more than 550 stores across the continent.  The brand's strategic distribution partnerships also include their recent launch of Corporate Ecommerce sites in Italy, France and Spain.

To book a press appointment with NYX Cosmetics during Cosmoprof Bologna, please contact Tonie Shin at For more information on NYX Cosmetics and their presence at Cosmoprof Asia Hong Kong, please visit their website at

About NYX Cosmetics:
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades.  Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the massive color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers consisting of specialty beauty and fashion stores (including Ulta, Douglas, Clicks, Sephora, Urban Outfitters, Nordstrom and PacSun), freestanding shops, and beauty supply stores around the world, as well as on

SOURCE NYX Cosmetics