AUCKLAND, New Zealand, April 27, 2015 /PRNewswire/ -- Australasian entrepreneurs have developed innovative incontinence underwear that is both beautiful and very effective -- A whopping 4.8 million Australians experience incontinence. Now a company from just across The Ditch has developed a fashionable hi-tech option that looks and feels like normal underwear.
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Launched online in Australia, ConfiTEX uses innovative textile technology to make fashionable underwear that helps women feel attractive and stylish as they cope with this very common experience. There is a range of sporty boxers for men.
A world first, the elegantly sexy 'feel good' underwear is absorbent, waterproof, pad-free and machine-washable -- and affordable.
Aimed at mothers, sportswomen and men too, the patented underwear is based on hi-tech sports fabrics that wick away moisture using the body's heat and can easily absorb a cup-full of fluid throughout the day. Users have described it as "life-changing."
Developed by a pair of New Zealand entrepreneurs and avid skiers, company founders Mark Davey and Frantisek Riha-Scott began by designing performance underwear for athletes -- that was until friends and family told them they were missing a much bigger need that just wasn't being met. Now, after three years of development, they have launched their innovative underwear range. It is also eco-friendly, as, being textile-based, it uses no plastics or harmful chemicals.
"Our undies help people go about their daily life with confidence -- hence the name ConfiTEX."
"Women want to feel attractive, which is where our normal-looking pretty lace underwear comes in. One woman described them as 'kinda sexy cute'. We've had people literally tell us the underwear has been life-changing for them, particularly the men," says Riha-Scott.
He emphasised that because the new underwear uses quality bamboo-based material it is soft and comfortable, as well as being very absorbent, and green too.
Like children's nappies, adult pads and diapers are big polluters. The plastics used in them can take 500 years to degrade -- and they make up to 15 per cent of all landfill waste.
"People don't like using them either. They can be using four to six pads a day -- that's 1500 pads a year -- rather than seven pairs of our eco-friendly undies that make them feel good too," says Davey.
Alpine ski racers Mark Davey and Frantisek Riha-Scott started out designing underwear for athletes, ski racers and marathon runners in particular.But solving athletes' problems proved to be a step on the way to solving a much bigger real-world problem that a lot of men and women experience every day. Riha-Scott, who is a fashion designer and fabric technologist, spent three years with Davey developing the patented fabric and producing the fashionable, super-absorbent, affordable ConfiTEX underwear range.
STOP PRESS: ConfiTEX underwear is now available worldwide online.