ST. LOUIS, Nov. 12, 2015 /PRNewswire/ -- Enterprise Holdings Inc. – which owns the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands – was recognized by Travel Weekly magazine with four Magellan Awards in the ground transportation categories. The company received a Gold Magellan Award in the luxury car collection, TV commercial and ad campaign categories, and a Silver Magellan Award in the mobile app category.
Enterprise Holdings is the largest car rental service provider in the world as measured by revenue, employees and fleet. Through its regional subsidiaries, Enterprise Holdings operates the largest fleet of vehicles in the world – more than 1.7 million – and a global network of more than 9,000 fully staffed neighborhood and airport locations in more than 70 countries. The company ranks near the top of the global travel industry, ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies.
"Our marketing campaigns and National's mobile app reinforce the value we place on customer service, and our Exotic Car Collection by Enterprise reflects our well-executed response to customer demand for luxury vehicle rentals," said Greg Stubblefield, chief strategy officer and executive vice president for Enterprise Holdings Inc.
Stubblefield, who serves on the United States Travel and Tourism Advisory Board and co-chairs the Board's Infrastructure subcommittee, also represents Enterprise Holdings on the World Travel and Tourism Council. "The diverse categories for which we've received awards celebrate our companywide commitment to understanding our customers and putting them first, regardless if they are traveling for business or leisure," he added.
Enterprise Holdings' award-winning entries are:
- Luxury Car Collection Category – Gold: Honors car rental companies that offer travelers an opportunity to experience the style of luxury vehicle rentals. The nomination highlighted the Exotic Car Collection by Enterprise for its wide selection of high-end vehicles from premier auto manufacturers, including Ferrari, Bentley, Tesla and more. The judges recognized the Collection for its "white glove" experience, unparalleled customer service, personalized reservations, as well as delivery and collection of vehicle rentals for customers in nearby areas. Today, the Exotic Car Collection by Enterprise is available in more than 20 U.S. locations.
- TV Commercial Category – Gold: Recognizes outstanding television advertising in the travel industry. The only one to be recognized in this year's ground transportation category was an Enterprise Rent-A-Car television commercial. In March 2015, Enterprise Rent-A-Car debuted its commercial across North American primetime TV and digital media. Called "Family Reunion," it uses humor to communicate how often Enterprise employees go above and beyond for their customers.
- Ad Campaign Category – Gold: Acknowledges the most creative and effective marketing campaigns in the travel industry. National Car Rental's entry highlighted the refreshed "Go Like A Pro" ad campaign launched in November 2014. Combining TV, online, social and mobile video ads, the campaign demonstrates how National puts business travelers in control, offering the efficiency they want and the ability to choose their vehicle and get on the road quickly. National also shared videos across social channels called "A Control Enthusiast's Guide to Life," which offer comedic tips on how true control enthusiasts handle everyday life.
- Mobile App Category – Silver: Commends travel companies that enhance the customer experience through mobile technology. The judges recognized recent improvements to the National Car Rental mobile app. With a 4-star rating in Android and Apple stores, the app is ideal for members of National's Emerald Club loyalty program, which offers counter bypass and access to the Emerald Aisle, an exclusive part of the lot for members to select any mid-sized or larger car. With features such as rental tracking, profile management and facility locator, the app provides one place to manage a traveler's rentals. Now with expanded service at select U.S. locations, the app gives members control over vehicle selection when Emerald Aisle isn't available. The Virtual Aisle feature lets members see real-time inventory then reserve the specific car they wish to drive.
The National and Enterprise brands also recently ranked at the top of the 2015 Travel + Leisure World's Best Awards in the car rental category, and were named the top two preferred car rental brands for business travel according to a recent survey by Business Travel News magazine.
For more information about Enterprise Holdings, visit www.enterpriseholdings.com.
About Enterprise Holdings
Enterprise Holdings – which owns the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands – and its affiliate Enterprise Fleet Management, together offer a total transportation solution, including extensive car rental and car sharing services, truck rental, corporate fleet management and retail car sales. Combined, these businesses accounted for $19.4 billion in revenue, employed more than 91,000 and owned 1.7 million vehicles throughout the world in fiscal year 2015.
Enterprise Holdings currently is ranked as one of America's Largest Private Companies. Furthermore, if it were publicly traded, Enterprise Holdings would rank on Fortune's list of the 500 largest American public companies. In addition, Enterprise Holdings not only accounts for the largest airport market share in the U.S., but its domestic rental fleet also is one of the newest in the industry. The company's affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Truck Rental, Zimride by Enterprise, Exotic Car Collection by Enterprise and Motorcycle Rental by Enterprise. For more information about Enterprise Holdings, visit www.enterpriseholdings.com.
This press release and car rental industry news are available in the Enterprise Holdings Press Room.
SOURCE Enterprise Holdings Inc.