World's Largest Obstacle Race and Endurance Brand Enters Growing Trail Running Industry with Launch of "Spartan Trail"

BOSTON, Nov. 29, 2018 /PRNewswire/ -- With the growing sport of trail running attracting more than 9.1 million annual US participants, Spartan, the world's largest obstacle course race (OCR) and endurance brand plans to expand its fitness footprint with the launch of a new race product, "Spartan Trail." The new trail running series, combines a classic approach to trail running with the Spartan ethos that millions around the globe have come to experience through the brand's OCR events.

"Spartan has inspired millions to live healthier lifestyles through OCR and training programs, and we're excited to expand our experiences and community by introducing the growing sport of trail running to our event lineup," said Spartan Founder and CEO Joe De Sena. "The ancient Spartans were known to run on the mountainous trails of Sparta, so it's a natural extension of our brand as we work to motivate people everywhere to step outside of their comfort zones and learn there's no limit to what they can achieve. Spartan Trail will provide a new opportunity for our racers while offering the trail running community an event like they have never experienced before."

Launching April 14 outside of Seattle, WA, Spartan Trail events unfold in some of nature's most breathtaking landscapes, with 12 events in the US planned for the 2019 season. Each race will coincide with Spartan's OCR race weekends, bringing the electric atmosphere of the brand's event festival to the trail running community. Spartan Trail events feature 10k and 21k distances with miles of rugged terrain and natural obstacles like river crossings, scrambles, log hops and technical single-track that define a traditional trail race. However, the two growing sports converge at the start line where participants will shout out the time-honored Spartan chant before the gun and will hit the signature Fire Jump obstacle before crossing the finish line.

Racers will earn Spartan Trail finisher medals and t-shirts – and cash prizes will be awarded to the top three elite male and female finishers. The top three male and female athletes competing in one of six age groups (14-19, 20-29, 30-39, 40-49, 50-59, 60+) will step onto the podium and earn a winner's medal and bragging rights.

The new race product was developed by Spartan in collaboration with prominent ultra-runners Charlie Engle and Luis Escobar, who have brought their experience and knowledge of the trail running industry into the execution of the series. The two will act as co-race directors, closely working with Spartan to craft each course. Other trail running legends are set to make surprise appearances as guest race directors throughout the season. Spartan has also partnered with Trail Runner Magazine to help inspire, educate, and serve the Spartan Trail community.

"We're confident the sentiment Luis and I feel for Spartan Trail will echo throughout the passionate trail running community as we've worked to shape the series, first and foremost as trail runners, understanding the wants and needs of our peers," said Engle.

"We will take painstaking steps to ensure the quality of our courses, so they appeal to everyone from the trail beginner to the hardcore racer, thinking of everything from the location, to the scenery, to the twists and turns of the trail. We look forward to creating this new experience for all to thrive in the sport," added Escobar.

2019 Spartan Trail Schedule (dates and locations are subject to change):

For more information and to register for Spartan Trail events, visit Spartan.com.

ABOUT SPARTAN
With more than 200 events across more than 40 countries on six continents, Spartan is the world's largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances, Stadion and Sprint: 3-miles (5 km), 20 obstacles; Super: 8-miles (13 km), 25 obstacles; Beast: 13-miles (21-km), 30 obstacles; and Ultra: 30-miles (50-km), 60 obstacles. Visit http://www.spartan.com for more information and registration.

SOURCE Spartan