World's Largest Social Media Conference to Include Exclusive Social Media Business Summit

LAS VEGAS, Oct. 5 /PRNewswire/ -- BlogWorld & New Media Expo, taking place October 14 -16 at the Mandalay Bay Convention Center in Las Vegas, announced this week that its industry leading conference will expand this year to include a Social Media Business Summit, an exclusive three-day track, presented by social media thought leaders and corporate professionals from Fortune 100 companies. The Social Media Business Summit will allow corporate marketers to learn the most effective ways to utilize social networking, Facebook, Twitter, and blogging – and how these tools affect the image and reputation of their companies.

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BlogWorld is the first and only industry-wide new media conference and expo, dedicated to the business of blogging, social media networking, online broadcasting and the digital media marketplace.  The summit will empower attendees with best practices and the emerging social and digital media tools critical to growing businesses and building brand equity in the online marketplace.

The Social Media Business Summit will give attendees looking to make their first splash into blogging, livecasts, podcasts, micromedia and other social media programs the opportunity to learn the strategies, tools and mechanisms used by the world's leading authorities. It will also provide the most seasoned social media business executives from leading Fortune 100 companies the chance to share best practices and case studies.

"Whether you are a small business looking to develop a social media marketing plan, or a corporate marketer needing tips for taking your online marketing strategies to a new level, or defending your reputation from online attacks, the Social Media Business Summit brings together the most comprehensive gathering of insiders and counselors in the business. The track is designed for folks at all levels who want to learn ways for using social media to move their business objectives forward," said Rick Calvert, CEO of BlogWorld & New Media Expo.

Some of the subject matter that will be addressed includes:

• Utilizing social networking sites to grow businesses
• Building loyal communities for brands
• Creating podcasts and video-channels
• Using social media monitoring tools to learn what customers are saying about one's brand and how to respond to both positive and negative buzz

Social Media Business Summit Keynote Speakers on Thursday, October 14th include:

• 8:30AM - 9:30AM: Stand Up, Stand Out, Stand Together
  • Scott Stratten, President of Un-Marketing
• 5:15PM - 6:15PM: Behind the Wristband: How LIVESTRONG Evolved From a Cause to a Movement
  • Rohit Bhargava, VP, Digital Strategy & Marketing at Ogilvy
  • Doug Ulman, President and CEO of LIVESTRONG

Social media thought leaders from these leading companies and more will attend:

• AT&T
• Citibank
• Ford Motor Company
• Johnson &Johnson
• Kodak
• PepsiCo
• SAP
• Sony Electronics
• Southwest Airlines
• YouTube

Only Full Access Pass holders can attend the exclusive Social Media Business Summit conference sessions, see details and registration link here:

http://www.blogworldexpo.com/attendee/conference/social-media-business-summit.aspx

BlogWorld & New Media Expo 2010 is sponsored by premium brands such as: Southwest Airlines "Official Airline of BlogWorld & New Media Expo," Sony "New Media Lounge Sponsor" and more.

Additional information on BlogWorld & New Media Expo, including session descriptions, exhibitor list and registration details, is available at http://www.blogworldexpo.com. The online interactive conference schedule, powered by Sched.org is available at http://2010.blogworldexpo.com

About BlogWorld & New Media Expo

BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media. Thousands of attendees will learn about Content Creation, Distribution, Monetization and Social Media Marketing strategies, including step-by-step techniques and bleeding-edge tools from the most successful and influential Bloggers, Podcasters, Vloggers, Online TV & Radio Broadcasters, Social Influencers, New Media Pro's and Online Journalists. The Social Media Business Summit, an exclusive feature within the conference, is the world's premier social media business conference for business owners, marketing executives and online entrepreneurs. Attendees will learn how to effectively use social media to reach new customers, build communities around their brands and grow their businesses online with best strategies and social media practices. In the New Media Expo, attendees converge on the only comprehensive new media tradeshow to network, find solutions and make important new media strategy, service and product purchase decisions.

SOURCE BlogWorld & New Media Expo