Woven Digital, LLC Launches Woven Originals, A Production Division Dedicated To Creating Original Digital And Television Content

Sep 05, 2012, 15:18 ET from Woven Digital, LLC

LOS ANGELES, Sept. 5, 2012 /PRNewswire/ -- Woven Digital, LLC (Woven) announced today the official formation of Woven Originals, a production division dedicated to creating original digital and television content.  Over the past year, Woven has partnered with MillerCoors, EA, Microsoft, Unilever, AMC, Viacom, Heineken, Sony Pictures, Universal Pictures, Sony Electronics, and Bacardi to create highly customized video integrations to premiere on Woven's exclusive network of premium web and mobile properties reaching over 50 million unique users per month.

Woven Co-President & CRO, Scott Grimes, made the announcement. "With an increasing demand for original content and the need for advertisers to create a more visceral connection with their audience, Woven Originals will collaborate closely with its clients and publishing partners to develop and distribute highly engaging content.  Very few companies create compelling content for advertisers and even fewer can distribute the content effectively.  Our creative team and publishing partners have a deep understanding of how to produce and distribute custom content to ensure meaningful engagement," said Grimes.

Quickly becoming the most relevant destination for young male and urban audiences, Woven has created the most integrated platform for distributing high-impact content, mobile and video advertising. Woven has emerged as a dominant player in the advertising and media space, serving top advertisers for over two years and helping pave the way for a new era of digital marketing in the Entertainment, CPG, Technology, Liquor and Gaming verticals. Woven has created a unique mix of compelling custom content, high-impact media with unmatched targeted distribution. 

About Woven Digital

Woven Digital is a media and technology company focused on the representation of high-quality, premium websites to build large-scale communities around relevant content.  For advertisers, Woven provides a direct channel to targeted audiences with desired demographic attributes.  The publishing alliance currently reaches over 50 million unique monthly Internet users.  Woven exclusively represents a premium portfolio of the most relevant sites online.  The company is headquartered in Culver City, CA. For more information about Woven Digital, LLC, its executives and its assets, please visit www.Woven.com.

To learn more about Woven Originals or to speak to a Woven representative, please contact Sarah Cirkiel (scirkiel@pitchcontrolpr.com) or Casey Corrigan (ccorrigan@pitchcontrolpr.com) at Pitch Control Public Relations, 212.475.4919.



SOURCE Woven Digital, LLC