Wow Bao the First Lettuce Entertain You Restaurant Concept to Launch iPhone Ordering App

Developed by Exit41, iPhone app enables consumers to order Wow Bao's signature 'hot Asian buns' on the go with speed, ease and accuracy

Jan 14, 2010, 11:00 ET from Exit41, Inc.

CHICAGO and ANDOVER, Mass., Jan. 14 /PRNewswire/ -- Wow Bao, a Chicago-based Lettuce Entertain You Enterprise, Inc. (LEYE) restaurant concept specializing in steamed Asian buns or "bao," today announced the availability of its new mobile ordering application on the Apple App Store. The app allows consumers to customize, order and pay for their meal from their iPhone or iPod touch. Developed by Wow Bao's online and mobile ordering solutions partner Exit41, the Wow Bao app is the first of several new LEYE ordering apps to launch in early 2010.

"First we gave our customers the convenience of ordering online, and now with the iPhone customers have access to our menu anytime, anywhere," said Geoff Alexander, vice president and managing partner, Wow Bao. "Not only does this application make ordering easier for our customers, Exit41 integrates directly with our POS, making it easy to fit this into our daily operations."  

Exit41's custom-branded mobile iPhone application is the latest addition to their Enterprise Suite of ordering products for restaurants. Using a real time point of sale integration approach, the iPhone app shows current menu, prices and taxes as well as previous orders and preferences.  Key features of the iPhone app include:

  • Stored account information for quick login
  • GPS-enabled restaurant locator, complete with map and directions
  • Streamlined menu presentation for ease of ordering and customizing of items
  • Stored, secured credit card info for one-click payment

"With over 40 million iPhone users and a high consumer demand for delivery and takeout meals, mobile ordering is a tremendous opportunity for restaurants," said Joseph Gagnon, chief executive officer of Exit41. "We expect our mobile applications to become an increasingly important way for consumers to order food from their favorite restaurants – and a significant portion of our business in 2010."   

About Wow Bao

Wow Bao, a LEYE restaurant, specializes in savory steamed buns – a favorite portable snack throughout Asia, potstickers, fresh soups and salads, rice bowls, and homemade fresh ginger ale.  A major "fast food" throughout Asia, our bao is available in 10 varieties including BBQ Pork, Thai Curry Chicken, Spicy Mongolian Beef and Whole Wheat Edamame, Vegetable. To help start the day off healthy and delicious, Wow Bao offers three flavors of breakfast bao: Bacon, Egg and Cheese, Spicy Sichuan Sausage, and Egg, Spinach and Mushroom.  And for the dessert lover in us all, Wow Bao features Coconut Custard and Chocolate bao.,,,

About Exit41, Inc.

Exit41 is a global market leader for integrated Online, Mobile, and Call Center ordering solutions for restaurants. Many of the world's leading restaurant brands throughout North America, South America, Canada and the Middle East depend on Exit41 to capitalize on the growing market opportunity for catering, takeout and delivery and provide their customers with faster, easier, more convenient ways to order from them. Headquartered in Massachusetts, Exit41 is backed by blue-chip investors including Fidelity Investments.,

SOURCE Exit41, Inc.